The festive season is now upon us and, as a small business, you need to start getting prepared.
Large corporations will often pull out all the stops for their Christmas campaigns and planning your own may seem a daunting or overwhelming task.
So, if you’re looking to stand out from the crowd, we have put together this list of our favorite Christmas advertising ideas for small budgets.
1. Make Your Marketing Communications Festive
To ensure your band is at the forefront of your clients’ minds, then you should make your marketing communications festive over the holiday season.
This could mean sending out a catalogue featuring gift ideas, writing Christmas-themed blog posts, or handing out festive flyers and leaflets. This can be a brilliant way to engage with clients and prospective customers throughout the holiday period.
2. Improve Your Customer Service
Whether your business has a physical storefront or is purely online, it could be excellent to add something special to your service, as it is a simple way to spread the Christmas cheer.
You could offer a gift-wrapping service, include free samples with your orders, or even include a personalised thank you note with each order.
For those with a larger budget, you could opt to go even further! This could mean sending out bespoke Christmas hampers, branded advent calendars, or customised Christmas crackers filled with festive treats. This will ensure your customers feel valued and will improve loyalty heading into the New Year.
3. Run a Holiday Social Media Campaign
Christmas social media campaigns can surprise and delight your online audience, whilst also growing brand awareness and visibility.
Social media advent calendars are a fun and simple way to raise audience engagement. Each day you can post new exclusive content, which could be anything from discounts to videos of your team, to exclusive photos, or free guides.
4. Host a Christmas Competition
It could be worth considering running a Christmas competition, as this is another great way to harness the power of social media throughout the festive season. You could run a photo competition, where customers are encouraged to be creative, or you could ask your audience to tag their friends in the comments of your post for a chance to win a prize. These are brilliant ways to get your audience to interact with your band.
5. Send Out a Direct Mail Campaign
Online advertising is becoming increasingly populated, so to stand out it could be worth using the power of print.
Sending out Christmas cards or postcards is an excellent way to connect with your customers and will once again ensure loyalty, as we move into the New Year.
Personalisation is vital when it comes to your Christmas campaign. A personalised offer or note in your mail is great for customer engagement. Recent research has shown that almost four-fifth of consumers choose to buy from brands, that provide personalised experiences.
So, there you have it! We understand that Christmas can be very busy and stressful for small business owners and marketers. Hopefully, our five tops will prove highly useful throughout the festive season.
What do you think? Have you tried these techniques? Ready to take them on?
If you’re feeling a little daunted, don’t worry, that’s fairly normal. If you’re keen to get started with social media marketing but you don’t think you can manage it yourself – why not give Audience a call?
Visit www.getaudience.co.uk today where you can claim a free marketing review for your business! No obligations, no catches – just free expert marketing advice.
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