Social media is a brilliant investment for all businesses, no matter how big or small the business is. It can be challenging to find ways to boost your social media as a business, and finding the right balance between ‘sales’ content and ‘personable’ content may also be a hurdle.
We have put together our top 5 ways of boosting a business’ social media, and hope your business will be thriving on socials soon…
1. Engage With Your Audience
Your audience is the reason why your page is seen, and why your services are bought so it’s essential to engage with them constantly.
Replying to comments, following members of your community back and searching for similar businesses that may benefit from your services is a great way of engaging with your audience.
Having an engaged audience will prove beneficial as they will interact with your posts and inevitably act in your favour, growing your social media pages as they do so.
2. Create Great Content
Content is key when boosting your social media – if you have dull, boring content, it’s no wonder your socials are suffering.
Changing up your content is a great way of boosting your socials, trialing out new graphics and designs, more faces and personable content will show your current followers more of what you have to offer.
Great content can come in many forms, whether that is showing off your brilliant team, advanced graphics or video making, exploring all of the avenues will show you what works, and what doesn’t, which will hopefully boost your business’ social media.
Networking goes hand-in-hand with engaging with your audience, as it will develop a network of connections that you can rely on to boost your socials and spread the word about your brand.
Engaging with like-minded companies that have a similar audience or one that may be interested in your services would be a great start to networking.
Create valuable connections and build up a network that will be beneficial for you, and your social media will be boosted in no time.
4. Follow Trends
Trends can be brilliant when boosting your social media platforms, as they are usually the ones that attract the most amount of likes and shares, gaining credible engagement and raising your chances of being found by those that don’t currently follow you.
Trends can be anything from a cool graphic design post on Instagram, to a funny 5-second TikTok or a long Facebook video – it’s key to research and find out what trend suits your business most.
Our friends at Audience have a perfect blog on how to keep up with trends here.
5. Content With Purpose
Content is difficult to get correct – too much senseless content and you’ll seem clueless, yet information overload can also be detrimental to any social media channel.
Content should have a purpose; to sell, to inform, to care for an audience or to share.
You need the correct mix of content made with the aim to sell one of your services, with content that cares for your audience, answers their questions, is engaging and entertaining.
Having a mix of content types is a great way of boosting socials, as it’ll give everyone a chance to enjoy your pages.
That is all from us – we hope out top 5 tips on boosting your business’ social media channels will help your business be the next viral trend.
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