Multi-Award-Winning Eyelash Salon In Central London
£90,000
£105,103
£53,894
Overview
Leasehold
2008
- Excellent Reputation
- Friendly & Professional Team
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
An Award-Winning and Celebrity Endorsed Salon. As seen on Bridgerton and Made in Chelsea
Now on the market is one of the UK’s most established and acclaimed eyelash studios, a luxury beauty brand with a stellar reputation, a loyal celebrity following, and an innovative mobile service model that sets it apart from the competition.
Founded in 2008, Blinkfairy was one of the UK’s first salons to offer semi-permanent lash extensions. Over the past 16 years, it has become a trusted name in the industry, with a client base of over 4,000 that includes celebrities, beauty editors, influencers, and high-profile personalities. Their work has appeared on Bridgerton, Made in Chelsea, and most recently in The Olive Guide magazine, which spotlighted Blinkfairy as one of London’s top beauty destinations.
The business has received multiple industry accolades, including “Lash Extension Specialist of the Year” for both 2024 and 2025, and “Best Eyelash Extension Salon of the Year 2024” for both London and England. It has also consistently been named a finalist in several major beauty awards since its inception. Its credibility extends beyond awards, with glowing reviews in publications like Grazia and the BBC, and a notable collaboration with Harvey Nichols in 2012, where the brand was approached for product consultation due to its expertise and influence in the lash space.
Currently run on a hands-off basis by its founder, the business is supported by a dedicated team of lash artists in the salon and a network of mobile technicians covering London. All staff are expected to stay on post-sale, offering strong continuity and low operational risk for a new owner.
This is a rare chance to acquire a highly regarded, fully operational beauty brand in one of Central London’s most desirable areas. Whether you're a beauty entrepreneur looking to scale, a salon owner seeking a premium bolt-on, or an investor seeking a proven, low-maintenance business, Blinkfairy offers an exceptional opportunity in a fast-growing sector.
Blinkfairy is situated in Maida Vale near Notting Hill which is an upscale residential area. Blinkfairy has been located in Maida Vale, W9 London since their opening in 2008
The company now has over 4,000 clients including celebrities, and regularly have to turn down appointments due to being booked months in advance.
All Blinkfairy staff have a minimum of 8 years experience in doing eyelash extensions as a full time professional. Many of their dedicated loyal staff have been there for over a decade! They have technicians that work in the salon and others that mobile to the client's houses.
The business provides Induvial Classic, Hybrid and Russian Volume Extensions.
https://www.theoliveguide.com/post/blinkfairy-lashes-london-s-premier-semi-permanent-lash-extension-studio-that-comes-to-you
Marketing has largely been through testimonials, referrals and reputation along with some digital marketing through a website, Instagram and Facebook. With over 4.1K followers on Facebook and over 4.5K on Instagram there is great potential to grow the business through enhancing their digital marketing sphere.
The business operates 9-6 Monday to Friday so there is an opportunity to extend operational times and to open on Saturday and/or Sunday.
Features
Key Information
- Treatments Offered: Lash Extensions
- Product Sales: Yes
Online Presence
- Facebook: Yes
- Instagram: Yes
Location
- Residential Location
- City Centre Location
- Close to Local Businesses
- Good Transport Links
- Limited Competition