Luxury London Grooming Lounge with an Unmatched Reputation and Untapped Growth Potential
£450,000
£328,858
£85,720
Overview
Leasehold
2017
- Excellent Reputation
- Friendly & Professional Team
- Very Loyal Customer Base
- Huge Growth Potential
- Wide Variety of Products & Services
Located in a prestigious district of Central London, this luxury men’s grooming lounge combines elite barbering, spa treatments, and aesthetic services. Established in 2018, the business has earned a reputation for providing exceptional grooming experiences tailored to high-net-worth individuals. With a flagship store opened in 2022, the lounge has quickly become a trusted destination for successful, discerning gentlemen, including celebrities, politicians, sports figures, and foreign investors.
Catering primarily to clients from law, finance, media, politics, sports, and entertainment, as well as international visitors such as diplomats and business executives, the business has cultivated a loyal customer base. It is recognised as a leader in high-end men’s grooming, consistently acknowledged for its exceptional quality and having received multiple industry accolades.
The lounge has developed strong industry partnerships, including enduring relationships with elite local businesses and five-star hotels, which frequently refer clients. Operating without formal client contracts, the business thrives on repeat clientele, reflecting its high level of service and satisfaction. Trusted relationships with key suppliers further bolster its operational strength.
With its sophisticated setting and an exclusive focus on male grooming and spa services, the business is ideally positioned for local and international expansion, capitalising on the growing demand for luxury grooming services. Its premium offerings and solid brand reputation provide a strong foundation for continued growth. A transitional period with the Director is offered.
The lounge has been a consistent award contender, having been runners-up in the Wahl Barbershop of the Year Award (2022 and 2019), nominated as the #1 Barbershop in London by GQ, and runners-up for the 2023 Barbershop of the Year by British Master Barbers. It also won the Southern Enterprise Awards 2021 for Best Contemporary Grooming Lounge in Central London.
The business offers a comprehensive range of grooming and spa services, including haircuts, shaves, facials, massages, and aesthetic treatments, along with bespoke options such as microneedling, B12 injections, and fat-dissolving procedures.
The lounge is equipped with a Fresha booking system, POS for payments, and uses Google, Instagram, TikTok, and LinkedIn for marketing.
Located in a 1,400 sq. ft. flagship store, the premises are on a 10-year lease. Key suppliers include Daimon Barber, OXS Skin Care, and Salons Direct.
The team consists of skilled barbers and spa professionals, all available to stay post-sale.
Expansion of Physical Presence
Potential to open additional locations in other elite global cities, such as Milan, Paris, Dubai, New York, and Monaco. The opportunity exists to establish grooming lounges within luxury hotels worldwide, targeting affluent hotel guests. Pop-up stores at high-profile events like the F1, Fashion Week, and the World Cup could also significantly expand the brand’s reach.
Franchising or Branch Expansion
An own-brand product line would complement the existing services and increase revenue potential and profit margins. Partnering with luxury brands in fashion, accessories, and wellness could open new revenue streams and attract high-net-worth clients
Leveraging Digital & Social Media
Developing a strong online community and newsletter could help promote exclusive membership offerings, workshops, and events, enhancing client retention. A more robust social media strategy would also attract a broader clientele, including international and younger professionals.
Features
Online Presence
Location
- City Centre Location
- Limited Competition