How Football is Boosting Businesses

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How Football is Boosting Businesses

Whether you’re a football fan or not, it would be pretty impossible to have missed how well the England football team have been performing in the Euro 2020 tournament.

With the squad set to play Italy in the finals this coming Sunday, millions of football fans across the country will be watching with bated breath to see if football will indeed be ‘coming home’.

So, other than bringing joy to their fans, what other effects could the England team winning on Sunday bring to the country? Studies conducted by the BBC suggest that a positive result this weekend could actually lead to a boost for the economy as well as everyone’s spirits.

The catering industry is an obvious example, with the pub being the viewing venue of choice for many football fans across the country. Whilst some landlords have noted that their takings are limited due to ongoing social distancing measures, for many, it has been a positive uptick in custom to find their establishments fully booked on England game days. In fact, The British Beer & Pub Association expects England fans to enjoy more than 13 million extra pints on the afternoon of the final.

Obviously, the team winning and celebration goes hand in hand, so should the team win this will no doubt lead to more drinks bought and customers hanging around for a lot longer (plus some sore heads on Monday morning).

Supermarkets and convenience stores are also thought to reap the benefits of the upcoming game.  Co-op’s head of beer, wines and spirits, Simon Cairns, has advised that the chain are expecting to double their drink sales over the weekend. Customers are said to be stocking up on beer, cider and prosecco as well as snapping up snacks, burgers and barbecues. The firm is also expecting a boost in champagne sales should the team beat their Italian rivals.

However, that’s not where it stops! It’s simple psychology that customers spend more and quicker when they’re feeling good. So, with spending linked so closely with consumer sentiment, England winning on Sunday is expected to see a boost in customer spending across all sectors and businesses.

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