Unique Historical Soft-Play Weapons & Shields Brand Serving Prestigious Clientele
£25,000
£61,500
£30,000
Overview
Relocatable
2018
- Excellent Reputation
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
This well-established and distinctive brand specialises in historically themed soft-play weapons and shields designed for children. Since its acquisition in 2018, the current owner has developed a strong reputation for historically accurate designs, exceptional product quality, and a highly engaging concept.
The product range centres around 4 core historical themes, Roman, Medieval, Viking and Al-Andalus, providing children with a safe, imaginative, and educational way to explore the past. The brand primarily supplies heritage-focused organisations and enjoys longstanding relationships with prestigious wholesale clients, including the National Trust and English Heritage. Additional revenue is generated through direct online sales via the company’s website.
Manufacturing is outsourced to reliable long-term partners, ensuring consistent product standards. The brand and its designs are protected by extensive intellectual property registrations across the United Kingdom, Europe, Australia, New Zealand, and Mexico.
Operations are currently streamlined and low maintenance, with stock management handled by a third-party freelancer operating from an external warehouse, while the owner oversees the business remotely. The sale is structured as an asset purchase of the brand only; the existing warehouse and logistics arrangements are not included, and the buyer will need to establish their own fulfilment and storage solution. Fully relocatable and requiring minimal weekly input once set up, this profitable niche venture presents an appealing lifestyle opportunity with clear avenues for expansion.
**The stock is not included in the asking price**
The brand works with reliable manufacturing partners in India and China and owns intellectual property rights for its brand and designs, registered across multiple countries including the UK, Europe, Australia, New Zealand, and Mexico.
Around 90% of sales are made to reputable stockists such as the National Trust, English Heritage, and various museums and castles, including Leeds Castle, with the remaining 10% sold directly via the company website.
Operations are highly efficient, run from a UK-based warehouse by a freelancer who manages packing and dispatch, while the owner oversees this remotely.
The brand benefits from proprietary IP, support from a freelance designer, and a unique product offering with no direct competitors.
There is considerable scope for growth through enhanced marketing efforts, targeting both heritage-focused organisations and broader markets to increase customer diversity.
Geographical expansion is viable, with current trade restricted somewhat by Brexit and US tariffs, suggesting potential to enter new international markets as trade conditions improve.
Additionally, the product range can be expanded beyond the current 4 historical themes, to include other periods and accessories.
The brand's strong IP position and access to freelance design enable further product innovation. The operational model allows for easy scaling and relocation, appealing to buyers looking for a lifestyle business with excellent expansion prospects.
Features
Key Information
- Products Sold: Toys
Online Presence
- Facebook: Yes
- Instagram: Yes
Location
- Home Based
- Limited Competition