Turnkey Domestic Cleaning Franchise with Recurring Revenue
£150,000
£82,240
£60,262
Overview
Relocatable
2013
- Excellent Reputation
- Friendly & Professional Team
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
An excellent opportunity to acquire an established Maid2Clean domestic cleaning franchise with a loyal recurring client base, strong brand recognition and more than 12 years of successful trading history.
The business operates across four established franchise territories and benefits from a proven, low-overhead, home-based operating model. It has built a strong local reputation, supported by long-standing organic search visibility, word-of-mouth referrals and the backing of an experienced national franchise network.
Key Highlights
• Approximately 160–165 regular weekly or fortnightly clients
• Database of around 3,500 previous clients, enquiries and prospective leads
• Four established franchise territories
• More than 12 years of trading history
• Strong historic organic SEO performance
• Consistent word-of-mouth referrals
• Recognised and trusted national brand
• Excellent reputation and experienced franchise support network
• Low-overhead, home-based business model
• Recurring revenue from an established domestic client base
• Significant potential to improve performance through proactive, hands-on ownership
The value of the established operation should also be considered against the cost of starting from scratch. Acquiring four brand-new licences from the franchise would require a minimum initial outlay of approximately £33,600. Those new territories would begin without the clients, staff, trading history or goodwill already included within this established business.
The business is particularly well suited to an owner-operator prepared to take an active role in its day-to-day management, marketing and development. While the existing operation provides a solid platform and dependable recurring income, there is clear scope to increase client numbers, improve conversion rates and drive further growth across the territories.
This is an attractive acquisition for a hands-on buyer seeking a proven franchise resale with an established customer base, recognised brand, manageable overheads and substantial untapped potential.
The business provides domestic cleaning services across four protected territories covering North London, Birmingham and Walsall, Cardiff and Newport, and parts of South Wales. Together, they contain approximately 658,000 homes and serve around 160–165 regular clients.
Clients pay cleaners directly, while the franchise receives an agency fee one month in advance by direct debit or standing order. Agreements have a one-month notice period. There are no directly employed cleaning staff, and the business can be run from anywhere using a Windows laptop and mobile phone.
The purchaser will acquire the business as a Maid2Clean franchise resale and become the franchisee, subject to franchisor approval, new 10-year agreements for each territory and completion of training.
Operations are currently supported by an outsourced administration centre, recruiter and local interviewers, although the buyer is expected to manage enquiries, client-cleaner matching and recruitment directly.
The greatest opportunity is to increase cleaner recruitment and return the business to active owner management. The South Wales territory covering Caerphilly, Pontypridd, Merthyr Tydfil and surrounding areas is largely untraded, while Cardiff and Newport also have capacity for further recruitment and client growth.
Marketing is currently limited and relies mainly on organic SEO and word of mouth. A new franchisee could invest in Google Ads, Meta video campaigns, local newspapers and partnerships with GP practices, care providers, elderly support organisations and mental health or dementia services. The database of approximately 3,500 clients and leads also offers re-engagement potential.
An involved owner-operator could improve response times, build stronger relationships with cleaners and clients, reduce churn and increase recurring income. Additional franchise-approved services may offer longer-term diversification once the core territories are established.
Features
Key Information
- Franchise Agreement Expiry: July, 2036
Reputation
- Google: 5
- Trustpilot: Excellent
Online Presence
Location
- Home Based
- Limited Competition