Trusted Online Pool & Spa Supply Business with Strong Growth Potential
£320,000
£505,732
£90,877
Overview
Relocatable
2003
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Secure Contracts
- Wide Variety of Products & Services
This is a rare opportunity to acquire one of the UK’s longest-running online pool and spa supply businesses, with a website registered in 2003 and the company founded in 2004. The business offers a well-established ecommerce brand with specialist expertise, trusted supplier relationships and a loyal customer base across the UK.
Business Highlights
• Online retailer of pools, spas, equipment and chemicals
• Specialist knowledge in heat pumps and pool/spa equipment
• One of the early UK online pool and spa suppliers
• Strong natural search presence across Google and other search engines
• Customer contact available seven days a week, including outside standard hours
• Relocatable, with directors working from home and fulfilment support based in Gatwick
• 90% domestic customer base, with some hotel, leisure, school and dog therapy pool clients
This would make an attractive acquisition for an existing pool, spa, leisure or ecommerce business seeking an established online presence, supplier relationships and further growth potential.
The business supplies swimming pool and spa products, including pools, spas, equipment and chemicals, with particular expertise in heat pumps and related equipment. Established in 2004, it began primarily online before expanding into a retail shop. The retail side ceased prior to 2021, and the company now operates efficiently online only, working from home, supported by a fulfilment centre in Gatwick for selected orders.
The business is currently operated by 2 full-time working directors, with no part-time staff. The management structure is split 50/50, with both directors actively involved in the day-to-day running of the company on a full-time basis. The level of autonomy is also shared equally between them.
Serving customers throughout the UK mainland, the business has a largely domestic customer base, alongside some commercial clients including hotels, leisure centres, schools, dog therapy pools and a Wildlife Park.
There is significant scope to grow the business further. The current operation is run by 2 full-time directors working around 35 hours per week, which is not sufficient to maximise the company’s potential. Additional resource in SEO, marketing, product management or customer retention could increase performance and profitability.
The websites already benefit from strong relevance in Google and other search engines, with natural listings often reaching the first page within one to two days. However, there is currently limited PPC, advertising, social media, Facebook, Instagram or structured marketing activity, leaving considerable room for improvement.
Further growth could also be achieved by updating both websites, removing outdated products, adding new product ranges and expanding further into commercial markets. The business could suit an existing company looking to absorb the operation or a buyer with e-commerce, SEO and marketing expertise.
Features
Reputation
- Google: 4.6
- Trustpilot: Great
Online Presence
Location
- Home Based
- Office Based
- Residential Location
- Close to Local Businesses