Thriving Fitness Studio with Specialised Hydraulic Resistance Equipment and Specialist Assets Worth Circa £50k
£60,000
£95,000
£5,000
Overview
Leasehold
2022
- Excellent Reputation
- Friendly & Professional Team
- Very Loyal Customer Base
- Huge Growth Potential
- Equipment Included
Covering the Brighton and Hove area, this established, community-focused fitness studio operates under the rebranded identity **Fitness Inclusive Interval Training (FiiT)**, reflecting its inclusive, supportive approach to health and wellbeing.
The studio specialises in small-group personal training within a welcoming, no-pressure environment designed for all ages and fitness levels. Experienced trainers provide tailored coaching supported by heart rate monitoring, allowing mixed-ability groups to train effectively together while still achieving individual results.
A key point of differentiation is its **specialised hydraulic resistance training equipment**, which delivers smooth, adaptive resistance suited to each user’s effort. This low-impact system is particularly beneficial for beginners, individuals with injuries or joint concerns, and those returning to exercise, while still providing effective strength and conditioning for advanced users.
Operating on a subscription-based model, the business benefits from a loyal and consistent membership base, strong retention, and an active local following. Its established brand and community reputation have created a genuine sense of belonging that drives engagement and repeat attendance.
There is clear scope for growth through increased class capacity, expanded service offerings, and further development of digital and marketing channels, offering a new owner the opportunity to scale an already successful concept.
With its strong brand identity, proven systems, and loyal membership base, this is an attractive acquisition for an operator or investor seeking a resilient, community-driven fitness business with clear expansion potential.
Originally operating under the HitZone franchise, the business was rebranded to reflect its inclusive philosophy and independent identity.
Serving both male and female clients from the Brighton and Hove area, FiiTzone provides a welcoming space where members attend regular sessions on a subscription basis.
The team comprises the vendor and three self-employed trainers, ensuring a personalised and consistent client experience.
All necessary fitness equipment is included in the sale, with the studio offering a supportive, community-focused environment that promotes social connection and personal growth.
There exists a strong foundation for further growth at by leveraging marketing strategies to increase local awareness and expand the member base. While the current setup benefits from a loyal local subscription clientele, enhancing promotional efforts could attract new customers seeking a community-centred fitness experience in Brighton and Hove.
The fitness industry is experiencing increasing demand for inclusive and personalised training, a trend that aligns with philosophy and presents opportunities to broaden services or extend operating hours.
New ownership could explore strategic partnerships within the community, additional class offerings, or digital engagement to solidify and extend the studio’s market presence and profitability.
Features
Online Presence
Location
- Nearby Car Parking