This thriving children’s role-play centre is located within a highly popular open-air shopping centre in Hampshire, benefiting from exceptional visibility and footfall. Since opening in 2024, the business has rapidly become a favourite among local families, offering imaginative play experiences and memorable children’s parties for toddlers up to 6 years old.
The centre features a carefully designed role-play street, incorporating a variety of engaging settings including a hairdresser and beauty salon, veterinary practice, café, fire station, jail, greengrocer, and construction site. This immersive environment encourages creativity, social interaction, and repeat visits.
Operating structured play sessions daily, the business also hosts popular children’s parties for up to 15 children and 20 adults, with clear potential to expand trading hours or session capacity. Its location provides a strong captive market of young families within a 10–15 mile radius, supported by excellent passing trade from the wider shopping centre.
Key strengths include outstanding standards of cleanliness, a consistently well-maintained venue, and regular updates to toys and equipment. Exceptional customer service and a friendly, dependable staff team have built a loyal customer base and high levels of repeat business. The centre is widely regarded as offering excellent value for money and enjoys a strong local reputation among young parents.
Additional benefits include free on-site parking, close proximity to shopping centre amenities, and 24-hour security, all of which enhance the customer experience. The business also maintains a growing online presence, with over 1,000 Facebook followers and 2,000 followers on Instagram.
This is a turnkey opportunity in a prime location, ideal for an owner-operator or investor seeking a profitable, well-run business within the children’s leisure sector.
