Successful Ecommerce Business Specialising in Sustainable Womenswear
- Open to considering partnerships
- Excellent reputation
- Loyal customer base
- Huge growth potential
- Low overhead costs
- Strong supplier relationships
New to the market is an exciting opportunity to purchase an online clothing store based in East London. Born in London to Japanese and Jamaican parents, the owner graduated university in 2012 and founded the iconic HANGER brand the following year, embodying the mantra of supplying “good clothes for good people”. The business specialises in producing sustainable clothing with a particular focus on latex items, subverting historical connotations and uses of the material. The fabric is often overlooked as an eco-friendly option, despite its excellent malleability. Consequently, the owner has carved out a superb niche in the growing sustainable fashion market, proving that environmentally conscious clothing can be sensual and eclectic.
With a fantastic social media following and an impressive level of press coverage, the brand has become renowned for its sharp silhouettes and fusion of both organic and synthetic materials, seamlessly blending the label’s British/Japanese heritage. All garments are produced in the UK and the seasonless collections incorporate a stunning mix of both statement pieces and everyday staple items.
The business is now only for sale due to the designer’s retirement from the brand in order to focus on working as a sustainability consultant at larger fashion corporations, therefore making this an unmissable opportunity for a buyer to purchase an iconic cult brand renowned for sustainable production.
Although the business is currently operated from Hackney in East London, it is ultimately fully relocatable and could be run from anywhere in the UK. The buyer will therefore have full flexibility over how and where they conduct business operations. Regardless, it is strongly advised to continue with the brand’s ethos of sourcing materials and manufacture in the UK.
The business’s beautiful and contemporary website perfectly reflects the brand’s identity, featuring a range of gorgeous imagery in the form of collection lookbooks, alongside an easily navigated online store. An email newsletter is also available for subscription. Furthermore, the brand boasts an enviable social media presence across Tumblr (hangerinc.tumblr.com), Facebook (@hangerinc) and Instagram (@hanger_inc), including a strong following of almost 34,000 on the latter platform.
Unfortunately, a transitional period is not available with this sale.
The ideal buyer for this business would be an individual with prior experience in and knowledge of both the ecommerce market and sustainable fashion, in order to equip them with the necessary skillset required to continue the business’s success. Additionally, the company would be the perfect acquisition for a designer or fashion enthusiast with a strong vision for the brand’s future.
The new owner will be presented with numerous avenues for achieving further growth of the company. For example, the buyer could implement an advertising campaign to increase brand awareness. They may also wish to consider expanding the product range or introducing a loyalty discount to encourage additional product orders and repeat revenue.