Scalable Online Retailer of Garden Irrigation, Pond Equipment & Outdoor Supplies
£50,000
£209,481
£19,675
Overview
Relocatable
2010
- Excellent Reputation
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
- Wide Variety of Products & Services
This long-running online retailer specialises in high-quality garden irrigation systems, pond equipment, and related garden products, supplying a wide range of items for both domestic and commercial use. Founded in 2010, the business has built a strong reputation for its reliable service, extensive product selection, and expert advice.
Originally created to solve a personal garden watering challenge, the company has evolved into a trusted online destination for premium irrigation and pond solutions. Its diverse product range includes irrigation kits, water timers, fittings, supply pipes, sprinklers, soaker hoses, controllers, pond pumps, filters, liners, and accessories, as well as a growing selection of garden tools, planters, and furniture – positioning the business to capitalise on wider garden and outdoor living trends.
The company stocks respected brands such as Claber, Hunter Irrigation, Blagdon, Geka, and more, and is trusted by both homeowners and trade professionals seeking dependable, high-quality equipment. Approximately 70% of sales come from domestic customers (typically affluent homeowners and garden enthusiasts), while the remaining 30% are generated by landscapers, nurseries, and commercial plant growers.
With minimal overheads, no employees, and a loyal customer base, this business offers an attractive opportunity for a new owner to acquire a profitable, scalable, and flexible online operation. The sale includes both the Easy Garden Watering and Easy Garden Supplies domains, offering an excellent platform for further growth in an ever-expanding market.
The current owner is planning to retire and is prepared to provide a comprehensive handover to ensure a smooth transition.
Currently based in Stockport but fully relocatable, the business serves customers nationwide, with approximately 95% of sales processed online and fulfilled directly from the premises or through trusted suppliers.
With no employees and low overheads, it offers an easily manageable, owner-operated model that delivers flexibility and a strong lifestyle opportunity.
While a small number of local customers visit for advice or browsing, the majority of orders are handled via the online store, driving high customer retention and repeat business.
The company’s excellent reputation is built on offering quality products, trusted brands, and outstanding customer support.
Full supplier and product list available.
The business offers significant potential for expansion. With a solid foundation, loyal customer base, and established supplier network, a new owner could scale operations through enhanced marketing, SEO, social media activity, and paid advertising. There is also scope to extend the product offering beyond irrigation to include garden furniture, tools, lighting, and outdoor equipment, using the accompanying domain name easygardensupplies.co.uk to diversify into a wider garden retail brand. Additional opportunities exist to develop partnerships with landscapers or garden centres, as well as to expand internationally through online marketplaces. The relocatable structure and low operating costs make this an ideal acquisition for a hands-on entrepreneur or existing e-commerce operator looking to grow a proven and reputable online brand.
Features
Key Information
- Products Sold: Gardening Equipment
Reputation
- Google: 4.7
- Trustpilot: Great
Online Presence
- Facebook: Yes
- Twitter: Yes
- Youtube: Yes
Location
- Limited Competition