Renowned Noodle Franchisee in Liverpool City Centre
- Excellent reputation
- Good growth potential
- Well-equipped, spacious premises
- Strong digital presence
- Great franchisor support
This is an exciting opportunity to acquire a franchisee of the renowned noodle bar chain, Wok & Go, in Liverpool. Operating from modern premises in the bustling Liverpool One complex, the business has enjoyed significant success and support from the franchisor.
The venue serves an extensive variety of delicious noodle boxes for delivery, takeaway, and dine-in. It is also available on Just Eat, Uber Eat, and Deliveroo. Customers can choose from the excellent menu of pre-designed options or create their own noodle box from scratch, accompanying their meal with a great range of snack dishes.
Over the past three years, the restaurant has implemented numerous promotional tactics to attract additional customers, backed up by the chain’s superb branding and strong reputation. These strategies include student and retail staff discounts, food tasting events, loyalty schemes, discount flyers, flash sales, and social media campaigns. More recently, its reputation has been bolstered by its commitment to staff and customer safety in the Covid-19 pandemic. The business price has been reduced from £125,000 to £75,000.
The business profits from high levels of passing footfall due to its outstanding location in the city’s largest shopping centre, Liverpool One. The franchise is renowned for its delivery and takeaway options, but these spacious premises can comfortably accommodation 20 diners and has proven highly popular. The restaurant’s glass exterior boasts the franchise’s famous blue and white brand name, lit up with bulbs for great visibility. Upon stepping inside, guests will find the order counter along the right-hand side wall. Behind the counter is a long, narrow kitchen area. An additional prep area is also available to the rear of the property. The modern premises are tastefully decorated with colourful hanging lamps and offer a mix of booth and stool seating. Vibrant screen displays showcase current special offers and menu recommendations.
The business has a fantastic digital presence across social media, its website, and popular app which allows for convenient ordering of food.
The ideal buyer for this business would be someone with experience operating a food business, who now wishes to run their own successful enterprise with the support of a distinguished franchisor.
After quickly establishing itself as a prime city centre destination for tasty, nutritious, and rapid food, the business can be grown further by the new owner. For example, the establishment has recently obtained a licence to open until 2am at the weekends. Although it presently cannot utilise the licence due to Covid-19 restrictions, this will soon be a key method of boosting revenue and social awareness. The increase of delivery orders and successful introduction of the Wok & Go app during the pandemic should also be maintained once society returns to normal, whilst also introducing other non-virtual marketing tactics to increase visitations. Increased demand in a post-pandemic era will also enable the business to purchase more stock and expand its menu.
- City centre location
- Shopping centre venue
- High levels of footfall
- Other businesses nearby
- Good transport links
- Close to universities