Relocatable Online Hot Stone Massage Store
- Excellent reputation
- Huge potential for growth
- Equipment included
- Friendly, professional team
- Wide variety of products
- Strong supplier relationships
The business for sale is a relocatable, online hot stone massage store, but the owner suggests that you try to keep the current staff as they are so committed and hard working that they're a real asset. Established in 1988,this business started life as a Mind Body Spirit mail order bookstore. It switched to hot stone massage products about 12 years ago after it became obvious that Amazon would manipulate its way to dominance of the book market.
The company has now gained an excellent reputation and a loyal customer base in the sector. The business has one huge advantage over the competition in that it manufactures its own heaters giving it a big advantage in terms of pricing. Apart from a couple of excessively expensive heaters sold by only a few competitors, the only other heaters available (and sold by almost all competitors) can only be obtained from a Chinese wholesaler at far higher prices. Manufacturing your own heaters requires an initial investment in tooling of about $50,000, so puts most competitors off doing so.
The company offers a huge range of hot stone massage products, including sets, kits, individual stones, and accessories at lower prices than can be found elsewhere. It also has a competitive advantage through its packing and shipping processes, substantially reducing the labour and packing costs involved in despatching orders. The friendly and professional team prioritise providing fantastic customer service and is currently made up of 4 members of staff, 1 of which is full-time and 3 part-time. There is huge potential for growth with this business, as there is a massive opportunity to expand the company’s online presence to more marketplaces and to add more products to existing marketplaces, which should help attract more trade. The business already has a strong position in French, German, and Italian markets and there is room to expand further into the Netherlands, Sweden and Poland where Amazon Have recently opened marketplaces and to add more products to Spanish marketplaces.
The business has recently changed the ecommerce software it uses to enable it to list on more marketplaces. All equipment is included in the business sale, meaning the new owner should be able to get to work straight away. The business has strong relationships with the suppliers of their quality products, which could normally be hard to develop for a new buyer as the current owner has visited myriad manufacturers in Asia. This impressive business would be perfect for someone who is interested in hot stone massage products or could be ideal as a bolt on for a business already active in the field of Alternative Medicine or Massage & Bodywork.
The company currently operates from a warehouse in Norfolk, which can be purchased separately from the business. Alternatively, the new owner can rent the warehouse from the current owner.
The company has just switched to Cloud Commerce Pro as an eCommerce order management system and provides a next-day delivery service through DPD and UPS. Cloud Commerce Pro offers far more marketplace integrations than the previously used Brightpearl.
The current stock is worth around £126k (this is likely to increase as apres-pandemic restocking continues (over the last few years stock levels have been between £140,000 and £170,000), All equipment will be included in the business sale.
The current owner is happy to stay for the initial transitional period following the business takeover and is happy to introduce the new owner to suppliers in China and Indonesia.
This would be the ideal business for someone who is interested in massage supply products or someone looking for a bolt-on business opportunity.
There is huge potential for growth with this business, as there is a massive opportunity to gain more exposure online, by using platforms like Etsy and social media channels. This would be a great way to grow the company’s online presence and attract more trade.