Refurbished Children’s Soft Play & Café Supported by Two Complementary Revenue Businesses
£250,000
£318,000
£130,000
Overview
Leasehold
2019
- Excellent Reputation
- Friendly & Professional Team
- Very Loyal Customer Base
- Huge Growth Potential
- Recently Refurbished
This vibrant and contemporary children’s soft play and café offers an exceptional, fully equipped turnkey opportunity. The venue combines an engaging soft play area with a creative role-play village, alongside a stylish café where parents and carers can relax and enjoy high-quality food and drink.
The sale also includes two adjoining operations: a dedicated children’s party venue and a themed children’s hairdressing salon. Together, these create a strong multi-revenue business that attracts families from across the wider region.
Since opening, the business has become a well-loved community destination with a loyal customer base. It benefits from multiple complementary income streams and operates profitably with an excellent local reputation.
In August 2025, the owners completed a comprehensive £80,000 refurbishment. This included a brand-new soft play structure, a redesigned role-play village, and a full interior transformation. The venue is now a bright, modern, and highly immersive family space, recognised as one of the most popular children’s attractions in the area.
Since acquiring the business, the current owners have focused on redeveloping and relaunching the main play café, which has been exceptionally successful. With strong customer demand and consistent profitability, the business is well positioned for continued growth.
The next stage was intended to focus on expanding the adjoining party venue by increasing visibility and introducing new themed events and party packages. Due to changes in family circumstances, this strategy has not yet been implemented, giving an incoming owner a valuable opportunity to drive further growth and enhance the overall offering.
Having undergone an £80,000 full refurbishment in August 2025, Dinky Town has been transformed into one of the area’s most appealing family destinations.
It now features a brand-new soft play installation, an enhanced role-play village, and a bright, contemporary interior. The business benefits from a prime location with 2 hours of free customer parking, a strong online presence, and steady footfall from local families.
Alongside Enchanted Kingdom, a dedicated children’s party venue, and Jungle Cuts, a themed children’s hair salon, the group generates a combined turnover of approximately £318,000 with an estimated net profit of £125,000–£135,000.
This presents a compelling opportunity for an owner-operator or investor.
There is substantial scope for expansion across the group. Dinky Town and Enchanted Kingdom could introduce more themed events, workshops, sensory sessions, and character experiences to increase weekday and seasonal revenue.
Jungle Cuts offers further potential through children’s pamper parties, mini-makeover events, and add-on experiential packages. The café could grow via takeaway options, retail products, party platters, and themed gift boxes.
Additional opportunities include membership schemes, multi-visit passes, and subscription-based activity boxes, alongside partnerships with local schools, nurseries, and parenting groups to boost weekday utilisation.
Enhanced digital marketing, loyalty systems, and improved online booking would broaden reach and streamline customer engagement.
Across the group, cross-promotional packages, extended opening hours, franchising, and mobile role-play hire offer strong long-term growth, supported by confirmed bookings into 2026.
Features
Reputation
- Google: 4.6
Online Presence
- Facebook: Yes
- Instagram: Yes
Location
- High Street Location
- High Footfall
- Nearby Car Parking
- Limited Competition
Property
Floorplans