Popular Hair and Beauty Salon in Swindon
- Wide range of grooming services
- Prime location
- 5* accolade from the Good Salon Guide
- Loyal customer base
- Impressive annual turnover
Established at its current location for over 30 years, this business has earned a great reputation for the quality of their services. The foundation for the company’s success resides in their ability to ensure full customer satisfaction which has created a large and loyal customer base. The salon offers a vast array of grooming treatments at affordable prices, which, aligned with their humble overheads, has allowed them to generate a healthy turnover.
The owner, having overseen the rise of this business, is now looking to sell it to a buyer who can benefit from its firm foundations and perhaps develop it further to fulfil its potential.
This hair and beauty salon offers an extensive range of grooming services to men and women of all ages. Whether cutting, colouring or styling, every customer’s hair needs are provided for. Other services include, but are not limited to, hair removal, skin treatment, make-up artistry, body care, tanning solutions and a popular collection of wedding packages.As well as the numerous treatments, there are toilet and shower facilities, a large store room, and a purpose-built massage room on site.
The large open plan shop floor of the salon contains 8 cutting/styling stations and 3 washing stations to ensure that they are equipped to serve multiple customers simultaneously. There is also a courtyard garden. The glass-fronted exterior of the shop has a sleek and elegant look which lends to an inviting atmosphere. The modern monochrome décor is complimented by the store’s immaculate cleanliness resulting in a bright and classy atmosphere. Included in the sale is an additional flat above the salon, which is decorated to a 5 star standard. This accommodation would bring in around £800 per month and has a current lease from Swindon Borough Council of £295 per month.
The salon has a limited online presence, securing customers primarily through recommendations and referrals. It has also received a prestigious 5* accolade from the Good Salon Guide, a testament to the great results achieved through all their services.
Intelligent Business Transfer are delighted to have been given the opportunity to manage the sale of a well-established salon in an era in which the health and beauty industry is thriving.
The company's large customer base has enormous potential to grow due to its location and the populations of Swindon and its neighbouring towns.
The reputation of the business alone attracts new customers, which has driven growth since its inception in 2013. An aggressive marketing campaign could further increase the salon’s popularity and significantly increase an already remarkable annual turnover of £190,000. The business's potential can be realised further by increasing the opening hours or by investing in a jacuzzi or sauna, adding these services to the successful wedding packages.
The salon is currently managed by the owner who is willing to stay for a period of time to ease in the transition, advise the buyer and familiarise them with the business. The strong staff set-up will also be beneficial in this regard, particularly in helping to retain the existing customer base. This purchase has universal appeal and would be ideal whether for a first-time buyer, someone experienced in the industry, or an entrepreneur or investor looking to capitalise on a great opportunity.