Online Retailer of Outdoor Equipment

Westcliff on Sea, Essex
REF: S05855

Asking Price:
Annual Turnover:
Annual Net Profit:
Recently Sold
REF: S05855
Photo of Online Retailer of Outdoor Equipment
Photo of Online Retailer of Outdoor Equipment
Photo of Online Retailer of Outdoor Equipment
Photo of Online Retailer of Outdoor Equipment


  • Wide Variety of Products & Services
  • Excellent Reputation
  • Huge growth potential

Now available to the market is a successful, well-established online retailer of light-weight outdoor and sports equipment, specifically aimed at the ultra-running market.

Founded in 2010 and under current ownership since 2013, the business has thrived since inception through providing an extensive range of high quality clothing, footwear and equipment essential for adventures in extreme environments. It is unique in its niche and attracts customers from all over the world.

With a strong online presence and impressive financial figures, a new owner is presented with a stable base from which to grow the company.

With a strong passion for- and a very successful track record of- foot races and adventures in extreme climates and terrains, the owners have worked hard to create a business that meets the needs of the fast-growing consumer group seeking adventures in extreme climates such as deserts and mountains. It also appeals to general runners as much of the equipment carried crosses over to road and trail running, popular with marathon and short distance runners alike.

Retailing a plethora of items including tops, jackets, legwear, footwear, accessories and light-weight camping and travel equipment, the business has experienced strong and consistent growth year on year. Offering top end brands in its market, providing unparalleled advice and focusing on great customer service has afforded the business a fantastic reputation amongst its large and loyal customer base, receiving 4.94/5.00 rating on Trusted Shops.

Its informative and professional website (new platform not yet launched included in the sale) showcases the company’s products and allows customers to place orders through its secure payment system. The website also provides tips on how to choose kit items and offers contact details for friendly and knowledgeable advice. Active on Facebook, Twitter and Instagram with exceptional reviews from its large following, new stock or events are promoted by the business.

This is an unmissable opportunity to take on a very successful retailer of outdoor wear, accessories and equipment, which possesses a robust reputation and multiple online platforms.

The business has enjoyed impressive financial figures due to the highly popular stock it offers and its reliable online delivery service, assisting in generating a high annual turnover of £375,200 and growing. The business is also acting as a UK distributor for several brands and have designed and developed own-branded products.

Appealing to an existing retailer wishing to expand their services, accessing the equipment intense market of multi-stage racing, or an individual with a breadth of knowledge in the running or outdoor and exploration field, a new owner could take concrete steps to develop the business further. The business could also add a valuable additional revenue stream to a race or event organisation with a captive audience.

The current owners, selling due to personal circumstances, are well aware of the business potential for further expansion and are open to providing advice to a new owner on the areas of opportunity for growth they have identified. They have also indicated a willingness to stay on for a transitional period to provide the new owner with a handover of the business.


Online Presence


Financial & More

Annual Turnover
Annual Net Profit
Stock at Valuation
Company Accounts
Trading Entity
Management Structure
Number of Employees
Current Ownership


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