Longstanding and Relocatable Florist in Hampshire
- Excellent reputation with a loyal customer base
- Huge growth opportunity
- Low overheads
- Wide variety of floral products and services
- Strong supplier relationships
New to the market is a well-established independent florist in Hampshire. Previously operated from retail premises, the business is now run from the owner’s home and is therefore available on a relocatable basis.
Founded in 1994, Daisy Chain florist has developed a strong reputation for providing a highly personal service which caters for all occasions. The owner has secure agreements in place with local funeral directors to provide flowers for funerals at 3 of its branches, alongside a similar agreement with the nearby Broadmore Hospital. Customers can also visit the florist’s wonderful online shop to purchase gorgeous bouquets for birthdays, Valentines, Christmas, and other celebrations, complimented with small gifts such as chocolates and balloons.
As a longstanding business with a fantastic reputation for both product quality and customer service, this is a unique opportunity in the florist industry to take on an enterprise which already has the stability of secure contracts in place whilst also offering plenty of room for further growth. There is also the option to purchase the website and customer database without the funeral agreements.
When first established, Daisy Chain operated from shop premises in Hampshire with a team of staff. However, the owner has more recently decided to operate the company from the comfort of their own home as a solo venture, thereby significantly reducing overhead costs. The buyer will also be able to run the company from their own home but could also easily relocate the business into retail premises of their choosing.
A limited amount of stock may be available upon exchanging ownership of the business, but most of the stock is bought fresh. A superb selection of tools and equipment is incorporated into the asking price, such as the utensils required to wrap and present the flower arrangements to a professional standard. The buyer will also inherit the business’s Volkswagen 2008 Caddy, with the additional option of purchasing its private ‘Daisy’ number plate. Furthermore, the vendor is willing to offer a transitional period to the buyer, to ensure a seamless handover of business activity.
This is the perfect acquisition for a buyer who wants a business which comes with excellent flexibility in terms of having the choice of running the company from home or relocating to a venue of their own choosing. However, it would be ideal for the buyer to have prior experience of working in or running a floristry enterprise, to equip them with the necessary industry knowledge and skillset.
In order to grow this business further, the new owner will need to focus on raising brand awareness and the volume of traffic that is directed to the business’s website. Daisy Chain has an outstanding website with excellent usability and design, so it would be wise to monetise this further by increasing the number of sources which generate and direct traffic to the website, consequently boosting the number of sales. The buyer should also consider networking to secure more agreements with relevant businesses, building upon the contracts already obtained with local funeral directors.
- No local competition