Innovative Kids’ Footwear Brand | Sustainable, Scalable & IP-Backed
£149,995
TBC
TBC
Overview
Relocatable
2020
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
Founded in 2020 by a solo entrepreneur, this British children’s footwear brand combines sustainability, innovation, and design-led appeal. The business has quickly gained traction in the UK and is expanding into the US market.
At the heart of the brand is a standout innovation: a global patent-pending expandable sneaker that grows with a child’s foot, tripling its lifespan. Tested with a 99% approval rate, the product has proven appeal, with most customers willing to pay a premium.
Targeting eco-conscious parents of children aged 0–7, the brand has built a loyal customer base supported by over 30K social followers and 11K email subscribers. It has also earned over 50 features in major media outlets, including The Guardian and Forbes, and is backed by industry awards and innovation grants.
Sale options include a trade sale of the direct-to-consumer business, the intellectual property (including global patent rights), or a full acquisition of the company and its assets.
With scalable operations, strong IP, and confirmed wholesale orders for the year ahead, this is a rare opportunity to acquire a high-potential brand with multiple growth levers- spanning DTC expansion, licensing, or strategic brand development.
The product range includes 40+ SKUs, a ready-to-launch ‘Sandal-in-Sneaker’, and a patent-pending expandable shoe that triples use. With 400+ units sold, 1,500+ in stock, 3 wholesale orders for 2025, and Nordstrom onboarding underway, the business is well-placed for scale.
A strong IP portfolio, 30K+ social followers, 11K+ email leads, and multiple awards/press features further strengthen its position.
The business operates with streamlined, cloud-based systems, ensuring a smooth handover for a new owner.
Manufacturing is managed by vetted partners in India and Portugal, with 3D-printing development underway in the US for the expandable sneaker. Recycling and donations are handled by trusted third parties.
Core platforms include Shopify (e-commerce), Klaviyo (CRM), Xero (accounting), and Canva (design), with wholesale managed via agency.
The team works fully remotely with stock held in a London-based warehouse, making the business lean, relocatable, and easy to integrate.
The business is well-positioned for rapid growth through international DTC expansion, targeted digital marketing, and influencer/affiliate programmes.
Its strong product range and engaged audience of 30K+ social followers enable cost-effective scaling, particularly in the US and EU.
The global patent-pending expandable sneaker offers significant commercial potential, with confirmed novelty and high consumer appeal. It can drive revenue through direct sales or B2B licensing.
Additionally, with established IP around its brand mascots, there is scope to develop a content-led ecosystem—storybooks, animations, and educational media—unlocking new revenue streams and strategic partnerships.
Features
Online Presence
Location
- Home Based