Founded in 2020 by a solo entrepreneur, this British children’s footwear brand combines sustainability, innovation, and design-led appeal. The business has quickly gained traction in the UK and is expanding into the US market.
At the heart of the brand is a standout innovation: a global patent-pending expandable sneaker that grows with a child’s foot, tripling its lifespan. Tested with a 99% approval rate, the product has proven appeal, with most customers willing to pay a premium.
Targeting eco-conscious parents of children aged 0–7, the brand has built a loyal customer base supported by over 30K social followers and 11K email subscribers. It has also earned over 50 features in major media outlets, including The Guardian and Forbes, and is backed by industry awards and innovation grants.
Sale options include a trade sale of the direct-to-consumer business, the intellectual property (including global patent rights), or a full acquisition of the company and its assets.
With scalable operations, strong IP, and confirmed wholesale orders for the year ahead, this is a rare opportunity to acquire a high-potential brand with multiple growth levers- spanning DTC expansion, licensing, or strategic brand development.
