Highly Scalable Multi-Channel Outdoor Living Brand Specialising in Bespoke Outdoor Shading Solutions
£72,000
£160,252
£27,049
Overview
Relocatable
2016
- Excellent Reputation
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
This thriving UK-based ecommerce brand holds a strong reputation within the home and garden sector, recognised for delivering premium outdoor shading solutions.
Specialising in high-quality shade sails, bespoke made-to-measure outdoor shading systems, conservatory canopies, and complementary garden furniture, the company serves both retail and trade customers nationwide.
Revenue is generated through a diversified multi-channel model, including a direct-to-consumer Shopify website, Amazon FBA in the UK and internationally, Wayfair, eBay, and a well-established network of wholesale trade accounts supplying schools, hotels, restaurants, bars, and charitable organisations.
Following 9 years of successful operation, the brand benefits from consistent, high-quality organic traffic, supported by rich content marketing, detailed installation guides, and extensive customer-generated content.
A highly engaged and loyal customer base continues to drive repeat custom, underpinned by strong PR exposure, a substantial volume of 5-star customer reviews, and a growing social media presence.
Operations are fully systemised with clear SOP documentation across fulfilment, customer service, and administration, enabling the company to run with minimal day-to-day owner involvement. The retiring owner will also provide a comprehensive handover to ensure a smooth transition for a new buyer.
This represents a turnkey, resilient, and highly scalable opportunity, ideally suited to an entrepreneur, strategic acquirer, or ecommerce group seeking to acquire a profitable outdoor living brand with strong foundations and significant growth potential.
The business demonstrates a strong financial profile, generating £160,252 in revenue and £27,956 net profit over the last 12 months, reflecting a healthy 22.67% profit margin.
It operates with minimal owner involvement of just 1–2 hours per week, supported by a UK-based virtual assistant working 20 hours weekly.
Operations are highly streamlined through automated order processing, documented SOPs, and third-party fulfilment via Amazon FBA and a trusted 3PL partner.
The model incorporates white-label, drop-shipping, and bespoke made-to-measure production. Organic SEO is the primary driver of revenue, with strong first-page rankings for high-intent shade sail and conservatory canopy search terms, supported by consistent content marketing through blogs and installation guides.
Amazon advertising performs efficiently with ACOS at c.31% and TACOS at c.12%, while automated email marketing and seasonal campaigns are in place and ready to scale.
The business already has an active global presence through Amazon’s international platforms, offering opportunities to expand further into European and US markets.
Product range diversification could include expanding into broader outdoor living and garden categories using existing supplier relationships.
Scaling wholesale and trade accounts is another promising avenue, especially within schools, charities, and hospitality sectors.
Enhanced marketing initiatives such as increased Amazon PPC spend, influencer and affiliate marketing programmes, and further leveraging customer-generated content could drive sales growth.
Additionally, optimising inventory management to reduce overstock will improve profit margins.
Together, these strategies provide significant growth potential for an ambitious buyer looking to capitalise on a trusted brand with established systems and market presence.
Features
Online Presence
- Facebook: Yes
- Twitter: Yes
- Instagram: Yes
Location
- Home Based
- Limited Competition