Gym & Fitness Coaching Business for Sale in Thornhill
£49,995
£60,000
£20,000
Overview
Leasehold
2016
- Excellent Reputation
- Very Loyal Customer Base
- Low Overheads
- Well Equipped Business
- Spacious Premises
Established in April 2016 this business proves to be a profitable and well-respected part of the community.
The success of the gym is down to the effectiveness of the individualised coaching and the culture that has been created by coaches and the members. TFW encompasses an effective training protocol, nutrition guidance, and an inspirational and motivational component that together delivers results. The business has created a culture around sustainable health and fitness that has enjoyment, togetherness and adherence at its core.
There are 75 members, 58 of them on 12-month contracts. Due to the quality of service and with a lack of viable local alternatives, the business has been received well. 98% of income comes from Memberships & Passes.
Over the last 18 months, the company invested in marketing from FMA (Fitness Marketing Agency) and introduced a new FEO (6-week introduction at £159) which proved successful. FMA generated 168 pre-qualified names and contact details of leads over a 12 week period, 39 of which were converted into £6,201 of FEO sales. Despite not using FMA just now TFW Thornhill retains a good repour with FMA and the potential for growth is great as they are a tried and proven service.
The owner is selling the business as he is moving back home, but he is open to guiding a potential buyer through the process.
This would be a great acquisition for someone who has knowledge and experience within the fitness industry.
At 1800sqft TFW Thornhill is located 15 miles from Dumfries & Galloway in the small rural village of Thornhill. With a population of just over 1700 people, TFW has become a part of the community and people’s everyday lives.
TFW Thornhill is an affiliate of Training For Warriors, a group fitness solution.
System, support and resources provided as part of the affiliation have greatly benefited the business, providing strategies for retention & culture, systems for onboarding as well as a proven system of training & coaching. There is also an app for members to track their training and progress, all adding value to the service.
All equipment is included in this sale. It has been priced up as if buying from new and the total came just shy of £30,000 worth. Some equipment shows some wear, however the majority is in excellent condition and in full working order.
Although already profitable there is still great potential for growth & expansion, through quality coaching, knowledge, and enthusiasm. If the new owner continues to provide a service that not only cares about its members but delivers long lasting sustainable results then TFW Thornhill will thrive.
The business has an online presence in place with a website and social media accounts with small but localised followings on Facebook and Instagram. There is also a YouTube channel and a client/email list of 550+ names & contact details that are stored on a payment & booking system. These channels provide a great foundation for a new owner to grow the business through the digital marketing sphere.
Merchandise is also stocked with 2-3 pre orders a year. There is potential to increase this with marketing as well as with additional products. I.e., Appropriate supplements, gym accessories etc.
Increasing opening hours and introducing dedicated athletic programmes should increase clientele.
Features
Online Presence
Location
- Office Based