Ethical Sustainable Modest Wear Fashion Brand Based in London

• Excellent Reputation
• Very Loyal Customer Base
• Huge Growth Potential
• Low Overheads
• Strong Supplier Relationships

Founded in 2018, this distinguished online-only fashion brand has become a trusted name in sustainable, modest womenswear. Specialising in elegant dresses and occasion wear, the business has evolved from its earlier inclusion of headscarves and hijabs, which previously generated significant revenue in their own right, to focus exclusively on clothing that combines timeless design with ethical values.

With a strong commitment to sustainability, every garment is crafted from 100% natural, biodegradable fabrics such as linen, cotton, ramie, and Tencel, completely free from synthetics. Many pieces feature artisanal, hand-sewn embellishments inspired by bridal and formalwear, resulting in a refined aesthetic that sets the brand apart.

The business boasts an average gross profit margin of 50% and operates with a lean, scalable model. It has a loyal global customer base and is currently stocked by three independent retailers. Previous collaborations include notable names such as Wolf & Badger, with clear potential to expand into major outlets such as John Lewis and Selfridges.

A strong social media presence, including over 56K highly engaged Instagram followers, supports both brand loyalty and customer acquisition. With recent global shifts, including increased scrutiny of fast fashion and boycotts of major labels, consumers are actively seeking ethical, independent alternatives, driving new demand for values-driven brands like this one.

The global modest fashion industry is currently valued at $277 billion and is expected to grow at a CAGR of 5.7% (source: Thomson Reuters), with mainstream brands such as Nike, H&M, and Uniqlo already recognising the demand for modest yet fashion-forward collections.

Additionally, the business comes with a comprehensive blueprint for scaling to seven-figure revenues, offering an exciting opportunity for a new owner to build upon a well-established foundation in a fast-growing market.

This is a rare opportunity to acquire a profitable, purpose-led brand at the intersection of sustainability, inclusivity, and style, poised for further expansion in a dynamic global market.