Established Relocatable Ethical Babywear Brand with Unique Products and Copyrights Asking Price Includes Stock - Assets Sale
£42,000
£21,514
£11,922
Overview
Relocatable
2016
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
Founded in 2016 by a husband-and-wife team, this is a home-based ecommerce brand specialising in ethical and sustainable baby clothes and accessories. Known for its high-quality, unique products, the brand has built a strong reputation and a loyal following over the years.
The business is currently run part-time, requiring only a few hours each week to manage orders and fulfilment. With minimal marketing and development, sales have scaled back from previous levels, though the brand continues to attract repeat customers thanks to its established name and quality products.
Traffic is primarily driven by organic search, supported by past SEO work, while social media presence helps maintain brand awareness.
The ideal buyer is someone who can invest capital and replenish stock to drive the business back to its previous performance.
The business is being offered for £42,000, which includes all current stock (in the region of £11,000) and would be sold as an asset purchase. This is a great opportunity for a buyer seeking a flexible lifestyle business or someone with experience in the sector looking to grow a well-regarded brand through additional investment, marketing, and product expansion.
This successful, home-run business offers a range of sustainable baby clothes and accessories, designed in-house and sold through its website and Etsy.
Every product is carefully developed—designs are created with artists, fabrics are printed overseas, and garments are manufactured by trusted suppliers in Hong Kong and Turkey.
With many copyrighted and exclusive to the brand, these products have earned a loyal customer base across the UK, valued for their quality and thoughtful design.
Run entirely by a husband and wife team, all orders are fulfilled in-house via a Royal Mail business account. Inventory is currently stored in a small storage unit, with an estimated stock value of £12k*.
Fully managed by the vendors and easily relocatable, this is a turnkey operation with flexible fulfilment options.
Depending on the buyer’s preference for in-house or third-party logistics, stock can be relocated accordingly—offering an easy transition and strong foundation for future growth.
With no recent investment in marketing, this business is primed for growth under new ownership. There’s strong potential to scale by expanding Klaviyo email flows and running more frequent, segmented campaigns.
Reviving the dormant blog would also enhance SEO and drive organic traffic. Consistent social posting on Instagram, Pinterest and Facebook—alongside launching a TikTok presence—could rebuild engagement and reach. Paid ads across Google, Meta, TikTok and marketplaces like Etsy and Amazon would boost visibility.
Amazon storefronts are already set up but inactive, offering instant growth potential, as do invites to platforms like Not On The High Street and Wayfair.
Influencer outreach is underutilised despite regular requests and an existing contact list. Expanding internationally via EU/US fulfilment centres, reactivating wholesale (e.g. Faire), replenishing best-sellers, and launching new patterns all offer easy wins to significantly increase revenue.
Features
Online Presence
Location
- Home Based