Beauty Ecommerce Business Specialising in Luxury Eyelashes
- Excellent reputation
- Loyal customer base
- Enormous growth opportunity
- Low overhead costs
- Strong supplier relationships
New to the market is an ecommerce enterprise which sells beauty products to customers across the UK.
The business specialises in selling fake eyelashes and adhesives of a premium quality and has quickly developed a robust client base which continues to grow, despite only establishing itself in 2019. Due to the business’s great success, it has more recently expanded into retailing liquid lipstick and beauty blenders, which have also been greeted with acclaim.
The vendor has implemented a fantastic social media marketing strategy, effectively utilising online influencers to reach its target audience and quickly increase the volume of sales. Influencers and customers alike have fallen in love with the high-quality materials used, the lashes’ volume, and their durability. The wide variety available to choose from enables customers to easily choose their perfect lashes for any occasion and individual style.
This is an ecommerce opportunity which is brimming with growth potential under its current marketing strategy.
The ecommerce business is currently operated from the vendor’s home in Birmingham, which gives the buyer complete flexibility over how and where they conduct business operations. The new owner will be able to relocate the enterprise to any part of the UK and run the business from either their home or alternative premises of their choosing.
The company possesses an immaculately presented website which reflects its sleek, black and white brand aesthetic. Easily navigated, the site offers insightful products information, great CTA buttons, FAQs and contact information. The brand’s digital presence is further enhanced through its social media channels on Facebook, Twitter, and Instagram, whereupon it has garnered a fantastic 4,600 follower count on the latter platform.
Unfortunately, the vendor is unable to offer a transitional period to the buyer.
The ideal buyer for this business would be someone with experience in either the beauty industry or another ecommerce business. It is particularly important for the buyer to have solid experience in and knowledge of social media marketing and wider digital marketing strategies, as these have been a crucial method of success for the business so far and will be necessary to continue its growth.
The new owner will be able to develop the business further by increasing the variety of items available for sale online, building upon and continuing the brand’s reputation for high quality beauty and makeup products. This will increase the number of orders made and the average value of each purchase order, consequently boosting turnover and profit levels.