Award-Winning Dog Bakery Ecommerce Business with National Mail-Order Sales
£30,000
£43,349
£11,485
Overview
Relocatable
2020
- Excellent Reputation
- Huge Growth Potential
- Equipment Included
- Strong Supplier Relationships
The UK’s longest-running dog bakery, this established business has been trading successfully for over 13 years, specialising in natural, wheat-free dog treats and handmade dog birthday cakes. It has built a loyal customer base, with many customers returning year after year to celebrate their dog’s birthdays.
Its product range includes natural biscuits, freshly baked cakes and a wide selection of bespoke dog birthday cakes. A key differentiator is the niche mail-order birthday cake offering, which generates around 50% of website sales. A strong online presence is supported by direct sales at dog shows, agricultural shows and specialist events, mainly across the South West of England, with clear scope for nationwide expansion.
The business benefits from a substantial and well-established online presence across Facebook, Instagram, and YouTube, which actively supports brand awareness, customer engagement, and online sales.
Fully DEFRA registered and trading standards compliant, the business is offered as a genuine turnkey opportunity. The sale includes all ovens, kitchen and production equipment, a van and event gear, allowing the business to be relocated and operated from anywhere in the UK. The brand benefits from an excellent reputation and has received multiple industry and regional award nominations and wins, including a ‘Gift of the Year’ nomination for its dog birthday cake kit.
The current owner is committed to a smooth transition and will provide hands-on training during the first month of handover, covering production, packaging and management of the online operation, with ongoing telephone support available for several months thereafter. This represents an attractive opportunity to acquire a profitable, well-established and flexible pet sector business. The asking price includes approx. £6K of assets
Sales are primarily generated through the business’s own website, supported by an established Etsy presence. Around half of revenue is achieved through regular attendance at dog shows, agricultural shows and festivals, trading direct to the public via a professional pop-up stand.
Wholesale sales are currently limited to cake kits supplied to selected garden centres, pet shops and independent boutiques. While not yet a major income stream, this channel is gaining traction and offers clear growth potential.
The business is operated on a part-time basis by the owner and was historically larger, with staff and a stronger wholesale operation supplying major retailers, highlighting scope for re-expansion.
Production is undertaken from a DEFRA-compliant commercial baking facility. The sale includes 2 Blodgett ovens, 1 Belling oven, a planetary mixer, extensive baking equipment, a 2009 Transit van, and full event infrastructure including pop-up gazebo and display equipment.
There is significant potential to grow the business by expanding wholesale distribution, particularly the popular ‘Dog Birthday Cake Kits’ which have been shortlisted for a prestigious award and are gaining traction in major garden centres.
Securing current leads for Christmas 2026 sales could yield substantial revenue.
Geographical expansion nationwide is feasible by attending shows beyond the South West and leveraging the extensive online platform to grow direct-to-consumer sales.
Increasing marketing efforts via Google, Etsy, Instagram, and Facebook ads could also drive new customer acquisition.
Full-time operation and reintroduction of dedicated staff to ramp up production would enable capitalising on key seasonal peaks, notably the lucrative Christmas market period, which has previously been under-exploited due to owner time constraints.
Features
Online Presence
- Facebook: Yes
- Youtube: Yes
Location
- Home Based