Well-Established Baby Feeding Product E-Commerce Shop for Sale

Lancing, West Sussex
REF: INT2747

Asking Price:
£49,995
Annual Turnover:
£130,104
Annual Net Profit:
TBC
REF: INT2747
Photo of Well-Established Baby Feeding Product E-Commerce Shop for Sale
Photo of Well-Established Baby Feeding Product E-Commerce Shop for Sale
Photo of Well-Established Baby Feeding Product E-Commerce Shop for Sale
Photo of Well-Established Baby Feeding Product E-Commerce Shop for Sale

Overview

Tenure:
Relocatable
Established:
2012
  • Huge Growth Potential
  • Low Overheads
  • Equipment Included
  • Strong Supplier Relationships
  • Locally Sourced Products

This amazing business opportunity is perfect for any existing company or anyone who wants to buy a business and hit the ground running with instant income having put many years of work into this business it’s all set up to turn over £500,000 - £1,000,000 a year through a few selling platforms and export accounts. In previous years, turnover was circa £250K, however, the turnover was lower in the last financial year due to inactivity.

The vendor invented Fill n Squeeze 10 years ago with the aim to make life easier for parents to transport homemade baby food in pouches and to feed babies when outside of the home.

Pouches are lighter, portable and easier to feed a baby when out and about. The advantage of the pouch system is that the pouches can be filled in seconds. Pouches can be stored in the freezer for months, and heated in the microwave for convenience or in a bottle warmer. The range has expanded over the years and now includes a clever cleaning brush to clean the pouches making them reusable, a recipe book and a pouch spoon to dispense the food from the pouch onto the connecting spoon as well as other pouch designs.

The products are being sold in the UK and overseas with popularity in Sweden, Poland, Denmark, Switzerland, the USA and France.

The business has also branched out to adults using the same technology as Fill n Squeeze but with an improved design called ‘www.nutripouch.co.uk’, this is aimed towards adults who pursue outdoor sports such as running, triathletes, etc. For the first time, adults can make their own nutritious energy-packed smoothie pouches to give them an energy or protein burst during a workout.

This innovative company holds a 10-year patent advantage and has established itself as the first market mover. With a decade of successful trading as an Amazon seller and over 10,000 worldwide satisfied customers, it generates up to £300,000 in annual revenue. The product, manufactured to high specifications in the UK, enjoys stable demand throughout the year due to the consistent birth rate, with only December/January seeing potential sales doubling. Complementing the purchase are popular baby food blenders like Beaba and Philips, along with the Fill n Squeeze set.

The Nutripouch family pack was designed with the aim of storing smoothies, yoghurts, energy drinks in reusable pouches. The key features of this product are as follows: The Jug is 750ml in size and fills bigger pouches, a drip tray to capture any spillages, an open/close valve to prevent spillages and ease of changing pouches, a pouch spout is a few mm wider than the Fill n Squeeze pouch spout (suitable for lumpier food), bigger reusable pouches 250ml. It is possible to have the same adapter made to fit the Fill n Squeeze pouches.

This product is aimed at families with young babies, toddlers and older children to take smoothies, yoghurts and more in their lunch box, and healthy snacks during outings. Also, for adults who wish to store smoothies and energy drinks in a pouch for outside the home- for adults, pouches are easier to carry as they are more portable, light-weight and roll up when empty, so take up less space.

Having previously been a stockist to Boots, Mothercare and John Lewis, amongst others, with no serious competition and with a patent that extends for another ten years, there is vast potential to expand this business, either via direct sales, via e-commerce channels and platforms, and as a stockist to high street retailers.

Distribution to retailers only stopped because of a change in circumstances, and the vendor has strong confidence that if production returns to previous levels, then previous stockists and others would want to re-stock this unique and popular product.

The sale of this business encompasses a wealth of valuable assets, underpinned by its pioneering brand status in the UK. Included in the package are the business's website, a recipe book, all intellectual property, existing retail contacts, a tradeshow advertising stand, marketing and packaging designs, brand assets, customer databases, domains, established manufacturing relationships, relevant email accounts, social media accounts, website files, source code, and content, as well as e-commerce platform accounts. Additionally, all trade and consumer show materials such as pop-up banners, tables, and point-of-sale (POS) items are part of the offering.

These comprehensive assets provide a solid foundation for future growth and success in the market.

To further grow the business, several key elements are needed. Firstly, dedicating 100% time and focus is crucial. Secondly, streamlining the operating model will optimize efficiency. Revisiting the product design is also important for continuous improvement. The supplier base should be reassessed to reduce the bill of materials. A focused and dedicated Amazon resource is essential for effective online sales. Additionally, expanding beyond the UK and prioritizing distribution in other regions is recommended. Broadening the product range with additional pouch designs and exploring the opportunity for tubal baby feeding development will also contribute to the business's growth.

During lockdown, the business generated £1500 in daily revenue with minimal advertising expenses. There is potential for the business to increase its turnover to £1M per annum.

Features

Key Information

  • List Marketplaces: Amazon
  • Products Sold: Other

Online Presence

  • Facebook: Yes
  • Twitter: Yes
  • Instagram: Yes
  • Linkedin: Yes
  • Youtube: Yes
  • Blog: Yes

Website: www.fillnsqueeze.co.uk

Location

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  • Home Based

Financial & More

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