Specialist eCommerce Shoe Business

Dorset
REF: INT2278

Asking Price:
£99,750
Annual Turnover:
£291,956
Annual Net Profit:
£43,533
REF: INT2278
Photo of Specialist eCommerce Shoe Business
Photo of Specialist eCommerce Shoe Business
Photo of Specialist eCommerce Shoe Business
Photo of Specialist eCommerce Shoe Business

Overview

Tenure:
Relocatable
Established:
2003
  • Excellent Reputation
  • Very Loyal Customer Base
  • Low Overheads
  • Equipment Included
  • Strong Supplier Relationships

For sale is this longstanding eCommerce business specialising in the retail of a wide range of lawn bowling footwear. The business also offers a range of complementary products, including bowling bags, jackets and other apparel and accessories.

The business primarily operates via two websites that feature prominently on page one for relevant search terms, such as "lawn bowling shoes", across all major search engines like Google and Bing etc.

There is brilliant potential for this business to add additional footwear items and brands to their two existing websites, newforestfootwear.com and lawnbowlingshoes.co.uk.

Since 1994, the company has been supplying customers from their factory outlet centres located in the South West of England. The Limited Company was formed in 2003 and in 2008 it commenced selling solely online. The business prides itself on its service and high-quality branded products, with customer testimonials stating “just wanted to say big thank you for such prompt dispatch of my order, which arrived today. I am absolutely delighted with my lawn bowling shoes. Your service has been outstanding - I am going to encourage people to use your site”. As demonstrated in these positive reviews, many customers have developed loyalty to the business, making repeat orders and recommending the business to people they know.

Purchases can be made via the company's easy-to-use websites, showcasing all of their stock. Their products are also available across third-party platforms such as Amazon. The business prides themselves upon their outstanding service – and this includes their fast-turnaround and free delivery service, with easy returns available on each and every item. If the product is not suited to the customer, they can return it within 28 days of receipt, for a full and immediate refund or a swift exchange for another style or size.

All major debit and credit cards are accepted, enhancing customer experience and ease of purchase. All products that are available online are held in stock and dispatched within 24 hours.

This is an excellent opportunity for any potential buyer wishing to work flexibly. There are very low overheads, resulting in excellent margins. It can easily be run from a garage-sized, space single-handed or with one other employee, and is entirely relocatable. The sale also includes all equipment, including computers, printers, and racking plus two up-to-date, fully functioning websites.

The websites showcase its large range of products, with professional imagery and a high-quality description for each product. It is clear that the products are sold at a reduced price, as original retail prices are displayed, reassuring customers that they are getting value for money. The sites also allow customers to browse testimonials, resources, FAQs, delivery details, and to contact the business via email.

The business also sells on Amazon, and its products and websites rank well organically on Google, making it easy for customers to access their product range.

There is the potential to increase the business's product range, ensuring that they reach a range of customer needs and requirements.

There is also the potential for business to expand their online presence, creating storefronts on third-party websites such as eBay and Amazon would aid this.

The business could also expand its social media presence, to generate more awareness and reach a wider audience.

Features

Key Information

  • List Marketplaces: Amazon, eBay
  • Products Sold: Footwear

Online Presence

Location

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  • Home Based
  • Close to Local Businesses
  • Limited Competition

Financial & More

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