Truly Unique, E-Commerce Skincare Tools Business for Sale
£90,000
£112,691
£29,977
Overview
Relocatable
2019
- Excellent Reputation
- Very Loyal Customer Base
- Huge Growth Potential
- Low Overheads
- Strong Supplier Relationships
Now on the market is a truly unique and relocatable e-commerce business specialising in skincare tools.
Oliviere Wilson brings the skincare salon to people’s homes, rather than having to go to the salon/clinic every time.
With mentions in publications such as The Independent, ELLE and Marie Claire along with celebrity endorsements, this business has a loyal repeat client base and a stellar reputation.
Although there are some competitors each business has its own niche, and products are customised so clients stick with their favourite brand.
The demographic is those who are keen to invest in caring for their skin. This is largely affluent ladies from their thirties upwards but they supply products for men too.
This would be an excellent acquisition for someone interested in the beauty and skincare industry.
The vendor manages all operations but utilises two fulfilment centres, one in Essex and another in the West Country. The owner employs Shopify for e-commerce purposes and Mailchimp to send out a weekly newsletter to a subscriber base of 4000.
This business is fully relocatable, as it is run from home and services clients across the UK.
The four main services including face micro needling kit, cleanse & treat tonic, cryo sticks and LED Glow mask. The glow mask has a higher number of LEDs in comparison to similar products on the market.
The website has introduced an affiliate program and now provides microneedling rollers on a subscription basis, establishing a stream of recurring revenue
Oliviere Wilson provides customisable products differentiating them from white labelled products sold by competitors.
This business is set to make its third appearance on QVC next month, showcasing its products. Additionally, it has a robust presence on various platforms, including Amazon, Debenhams, Sephora, AGORA, Superdrug, Coutts Concierge/Ten Group, and Faces in the UAE. For a prospective buyer, continuing to leverage these outlets presents a significant opportunity to boost sales and foster the growth of the business.
There is great potential to continue to grow the business through the expansion of its affiliate program, subscription service, and loyalty scheme.
There is a significant opportunity to expand this business through digital marketing strategies. With already over 6,000 followers on Instagram and a presence on Facebook, YouTube, and LinkedIn, there is a solid foundation to enhance the business's growth within the social media sphere.
Features
Key Information
- Product Sales: Yes
Reputation
- Google: 5
Online Presence
- Facebook: Yes
- Instagram: Yes
- Blog: Yes
Location
- Home Based
- Limited Competition