Young and Growing Digital Design Magazine
- Outstanding reputation
- Loyal readership
- Significant growth potential
- Low overhead costs
- Strong digital presence
This is a unique and exciting opportunity to purchase a well-regarded online magazine publisher which targets a global demographic aged 28 to 55 years old and specialises in design-related content across the fields of art, architecture, and fashion.
Decor Punk was only established in 2020 but has quickly grown a strong reputation among architects, artists, publishers, and design studios around the world as a cool and vibrant platform to have their projects featured.
The magazine is on the mailing list for various high-profile architecture firms such as Adjaye, David Chipperfield, MVRDV, amongst others, as well as premium and chic furniture brands such as Cassina.
The magazine is also on the media list for Bowerbird which is where all the world’s architecture firms showcase their projects, providing an endless supply of fantastic architecture content.
After spending a year building an exquisite reputation for the magazine in the design industry, the vendor is now wanting Decor Punk to go to a good home for further growth.
Decor Punk Magazine is presently based in London but is ultimately available on a relocatable basis, giving the buyer complete flexibility over how and where they conduct business operations. The new owner will be able to run the magazine from the comfort of their own home or select office premises according to their needs and preferences.
The business operates an immaculately designed website which showcases all its content, alongside Facebook, Pinterest, and Instagram pages with a combined following of approximately 9,000. Its gorgeous imagery and concise captions work harmoniously with the brand and entice users to browse further and visit the website. Through its successful Facebook advertising, the magazine has attracted a steadily growing base of young, urban readers from major cities in Western Europe, USA, Australia, and Japan. Its simple yet effective slideshow adverts typically attract Facebook likes at a rate of 10p each, providing a great return on advertising spend.
With a year of dedicated work in building a strong identity and reputation for the magazine, Decor Punk presents itself as a fantastic opportunity for a buyer to take the brand to the next level.
The opportunity is there for a new owner to drastically increase the traffic through the site, thereby generating substantial advertising revenue. A key method of achieving this is to build upon its tried and trusted social media advertising sales model. Content is posted to Facebook, Instagram, and Pinterest, consequently generating traffic to its website through links in each social media content post. With the rate of 10p per like, a £10,000 investment in Facebook advertising would conservatively buy an audience of approximately 100,000 affluent professionals in the 28- to 55-year-old age bracket. Additionally, the magazine has been approached by numerous PR agencies looking to feature various homeware brands in the magazine, providing an immediate path to generating income.
- Can be home-based
- Can be office-based