Well-Established Celebratory Cake Shop in Birmingham

Handsworth, Birmingham
REF: R07742

Asking Price:
Annual Turnover:
Annual Net Profit:
REF: R07742


  • Excellent reputation and loyal customer base
  • Well-equipped, spacious premises
  • Recently refurbished with equipment included
  • Strong supplier relationships
  • Low overheads

The business for sale is a cake shop based in Birmingham which creates delicious, fresh cakes onsite before supplying them to clients for a wide variety of occasions. They also supply all of the complementary accessories for a complete celebration package. Many cakes are available for delivery and takeaway for the ultimate convenience.

The shop is proud to produce an extensive range of celebration cakes that are all made to the highest of standards and are able to satisfy all tastes, budgets, dietary requirements, and special occasions. All of the cakes are freshly made using the most premium ingredients and the company possesses a 5* hygiene rating. In particular, the business is renowned for producing the best egg-free, vegan, fresh cream, icing, chocolate, and buttercream creations.

The cake shop was originally part of a franchise of 18 branches across the West Midlands area, all of which feature the same branding and focus on celebratory cakes. This particular branch is very well-established and has grown a fantastic reputation since its inception 5 years ago. The opportunity to renew the franchise is available, if desired by the buyer.

The spacious and immaculate premises benefit from a busy high street location in Aston, Birmingham. Visitors enter from the high street into a spacious showroom that is surrounded by accessories for sale, such as cards and balloons. Glass display cases show cakes available to buy or takeaway, as well as cake samples to order for special occasions. Towards the back of the shop is a counter with another display cabinet of products. The kitchen is accessed from the right of the showroom. This space includes a large preparation/cooking area, a large island freezer, a fridge, and working areas. The generously-sized back office is also accessed from here and can be used for a variety of business activities, such as food preparation, meetings, and office admin. A small office is found at the back of the premises with CCTV and storage.

All equipment is included in the sale price and a full inventory is available upon request. Unfortunately, a transitional period is not available.

The ideal buyer for this company would be another local business or family that knows the brand and its surrounding geographical area. It would be especially suitable for an individual who is recently qualified in catering and is looking for the opportunity to run their own business.

The new owner will be able to grow the business further through several measures. For example, they could curate and implement an advertising campaign to generate more brand awareness and attract new customers. This could then be enhanced with the introduction of a loyalty discount to encourage repeat visits from clients. They could also consider offering a wider variety of foods and products, as well as hosting events such as private hire or baking classes.

  • High street location
  • Residential area
  • High footfall
  • Close to local businesses
  • Good transport links
  • Nearby car parking
Lease Term
Lease Expiry
December 2021
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