Unique Designer and Retailer of Watches and Jewellery
- Excellent reputation
- Loyal customer base
- Huge growth opportunity
- Low overheads
- Strong supplier relationships
This is an exciting opportunity to purchase a unique business specialising in the design, production and sale of beautiful watches and jewellery.
Starting her business from scratch in 2018, the current owner has successfully built an exceptional brand through the use of her own personal story, creating products that are not only distinct and elegant but also personable and relatable. The brand has now created a community for watch lovers and individuals who can resonate with the owner’s story – leading to sales on a global level with minimal paid marketing exposure. Now with a number of much-anticipated collections and pieces, the business has built up a loyal and returning customer base – all keen to purchase new items as they come available. Having been featured in a number of high-profile publications, including the Daily Mail, the BBC, reputable podcasts and radio features – the brand has received an enviable amount of organic exposure in the short time since its inception. The business experienced a fantastic increase in sales from 2019 to 2020, and within the last six months, they have already almost matched their turnover for last year (despite the current climate). This growth has taken place without any paid marketing and only through organic purchases. In fact, sales in November and December saw an increase of 257%. With an exponential opportunity for future growth, impressive year on year financial figures and an excellent platform already established, this truly is an investment that is not to be missed. Offered on a relocatable basis.
The sale includes a modern and well-maintained e-commerce website, all stock, an extensive client list and access to a brand that has already received tonnes of positive media exposure. The business has £62,000 worth of debt which the new owner would be expected to inherit but the current retail value of the stock stands at £68,000.
Their products have also been stocked in two boutiques and two jewellers. Their first watch collection appeared in House of Fraser over the August bank holiday in 2018 - with stock selling out within one weekend. The business also benefits from a formidable presence on social media, with over 30,000 followers across their various platforms.
The owner is looking to achieve a quick sale due to new business opportunities, but is happy to potentially remain with the business as the face of the brand and offer input in a design, creating and marketing capacity.
This owner is seeking the right investor to elevate this business to the next level through the correct management of the business’s logistics and day to day operations. Having grown to date with little to no marketing budget, the business’s current success has been mostly down to word-of-mouth and local press coverage. Having experienced impressive year on year growth in 2020 despite the ongoing pandemic, increased investment in marketing will only see this business’s profits soar.
Purchases have been made by customers across the globe, without any direct promotion in these countries. Devising an international digital marketing plan would help to increase brand awareness overseas and no doubt see an uptake in more orders from a range of countries. The business’s products are currently being placed on a range of well-known third party market places, including ASOS, Amazon and Ideal World – which will also have a huge impact on the brands recognisability and see an increase in orders.
- Currently home-based
- Operates internationally