Unique American Diner in Essex
- Specialty vegan aspect of the menu
- Niche-but-popular theme
- Bold, retro décor
- Extremely prime location
- Contemporary website & partnered with Deliveroo
- £50k worth of tangibles included
The business for sale is an evocative American themed restaurant/diner situated in a prime location on the seafront in Southend-on-Sea, Essex.
The authentic 1950s American diner is renowned for its serving of traditional style dishes, including burgers, hotdogs and shakes. The décor and furnishings are bold, retro and in fitting with the restaurant’s menu. The business also presents an alternative vegan/vegetarian menu in order to accommodate to a range of diets, which is an extremely popular aspect of the menu. All food is freshly prepared with quality ingredients.
A food challenge is also available. The customer is given a 45 minute time limit on a large traditional breakfast and if completed, receives a challenger T-Shirt plus Name & Picture featured on the Wall of Fame. This offers a fun, unique element to the diner.
The restaurant is also partnered with Deliveroo and offers a high-quality delivery service.
The restaurant is open plan, with a wide range of tables with benches, booths, and standalone dining areas. There is a large counter bar utilised for customer transactions. Further along is a fully equipped kitchen and on this floor there are 2 toilets. To the rear is a courtyard with an additional toilet.
An estimated £50,000 worth of tangibles included within the sale.
This is a lucrative opportunity to acquire a fabulous American style diner. The business prides itself on providing excellent food, great customer service and a thoroughly unique American experience for its customers. It will particularly appeal to someone within the catering industry who possesses a passion for American food and culture.
By specifically pushing the events aspect of the business and seeking out more venue bookings, this business could achieve a higher turnover and reach out to more potential customers.
The business does limited advertising and has achieved much of its success through its reputation for excellence. Through increased advertising via social media, online platforms as well as locally through leaflet drops, the business could boost exposure to its services and effectively attract even more customers.
- Town location
- Seafront location
- Other businesses and attractions nearby
- Car parking nearby
- High footfall
- Tourist destination