Highly Successful Online Retailer of Bikinis & Swimwear
- Excellent Reputation
- Huge Growth Potential
- Low Overheads
The business for sale is an exciting e-commerce business specialising in beautiful bikinis and swimwear.
First established in 2014, over the years the business has built up a fantastic reputation for its gorgeous product line and fantastic customer service. They now boast a substantial following on social media and a large and loyal customer base.
Shoppers can browse their slick, modern e-commerce website – where they can view their full range of bikinis, one-pieces and hair accessories. All 20 of their designs and patterns were created exclusively for the business, meaning their entire product range is unique and won’t be found anywhere else. To this day they maintain positive long-term relationships with freelance illustrators and swimwear designers to ensure future product innovation. Fabric is sourced from a reliable, good-value supplier in the UK and production is split between three manufacturers, two situated in the UK and one in Bali.
They are able to service orders on an international basis, with fast and free delivery available for orders over £125, and can accept an extensive range of payment methods.
The business also boasts lucrative links to influencers based in Hawaii, who often model their range and provide stunning shots and content that can be used for promotional purposes online.
This opportunity is available on a relocatable basis.
At present, the business operates from the current owner's home. However, the flexible nature of this opportunity means it could easily be relocated as suits a prospective purchaser.
There are a number of useful assets included in the sale, including their Shopify website, socials with extensive following, a customer email database, materials, prints, designs and an extensive library of professionally shot images and video content that can be used promotionally.
The vendor has advised they would be happy to offer a full transitional period, should this be required.
This would be the ideal opportunity for an individual in search of a business in a prime position for accelerated growth.
At present, the business has grown mostly through word-of-mouth and recommendation. The current owner has primarily been running the business as a part-time hobby, so with full-time dedication sales are sure to boom.
Implementing a thorough digital marketing strategy would be the best way to see this business reach its full potential. This could include paid social campaigns, outreach on Google Shopping and more.
Steps have also already been taken to make the brand evergreen, with designs in place for a unique Christmas Jumper to expand the business’s product range beyond the swimwear they’re currently known for.
- Products Sold: Clothing - Ladies'
- Google: 5
- Facebook: Yes
- Instagram: Yes
- Home Based
- Limited Competition