Highly Successful Online Baby Mattress Retailer

Stourport-on-severn, Worcestershire

REF: INT2002

Asking Price:
£100,000

Annual Turnover:
£105,302

Annual Net Profit:
£44,319

REF: INT2002

Photo of Highly Successful Online Baby Mattress Retailer

Overview

Tenure:
Relocatable

Established:
2000

Huge Growth Potential
Low Overheads
Strong Supplier Relationships
Wide Variety of Products & Services

The business for sale is a reputable, longstanding manufacturer, distributor and retailer of specialist baby mattresses.

The company specialises in producing a wide range of top-quality cot, crib and Moses basket mattresses under its own leading brand, Nightynite.

The Nightynite unique range and selection encompasses a wide range of sizes and designs. Key components include foam, bamboo, cotton, lambswool, coir, pocket springs, Coolmax, Outlux and microfibre.

For many years the company has responded to concerns around the environment and landfill issues. For them, the future is quality baby mattresses that can be reused time again and kept hygienic with the NightyNite Easychange system. The company is moving away from petroleum-based products to those made from recycled plastic bottles, natural coir and wool.

Having grown impressively since establishment in 2000, the business now has a stellar industry reputation, with 50% of its business coming from recommendations alone.

Offering delivery across mainland UK, customers can browse their full range and place an order through the business’s e-commerce website. They also retail their products through third-party sites such as Amazon – with numerous positive customer reviews providing testament to their quality product and stellar customer service.

This business is offered on a relocatable basis.

At present, the day to day operations of this business are conducted from premises in Worcestershire. However, thanks to the flexible nature of this opportunity, it could easily be relocated anywhere in the UK as best suits a prospective purchaser.

Included within the sale is a fully functioning e-commerce site, as well as an Amazon account with a long and reputable trading history.

Stock with an approximate value of £30,000 is also available to purchase by separate negotiation.

The owner has advised they would be happy to offer a transitional handover period, should a new owner require.

This would be a fantastic opportunity for an individual with e-commerce experience in search of a business with firm foundations in place.

In terms of growth potential, there are a number of avenues a new owner could look to explore. Whilst the website is user friendly and partners with all major payment types, it would potentially benefit from some modernisation or rebranding to enhance it even further.

An additional way to drive further sales would be to partner with more third-party selling sites, getting the products in front of more potential customers. This could be paired with a thorough digital marketing strategy, including PPC and paid social media, in order to drive more traffic to the site and increase revenues.