Handmade Home Fragrance & Beauty Products Company
- Excellent Reputation
- Huge Growth Potential
- Equipment Included
- Wide Variety of Products & Services
We are delighted to welcome to the market this fantastic opportunity to acquire a highly reputable and successful company, which sells handmade, vegan-friendly home fragrances, men’s grooming, and women’s beauty products.
First established in 2020, the business has quickly gained traction, building up an excellent reputation and a loyal customer base. Their varied product range now includes candles, wax melts, diffusers, beard oils, beard balms, lip balms, beard shampoo, cuticle oils, lash and brow serums, and much more.
Currently, all products are manufactured in house, but the new owner could look into buying in products. The business has 6 products yet to launch, which still need to be certified for sale, so there is huge scope for future expansion.
Their established clientele currently comprises buyers falling within the 25-55-year-old age range, with customers based both in the UK and overseas. As the company’s products are uniquely designed and manufactured, with a focus on vegan and organic products, the business has found success in this competitive marketplace.
The business sells through their website, Etsy, Amazon, eBay, with all of these selling channels amassing a high volume of positive reviews, which is a testament to the company’s high-quality products and brilliant customer service. The current owners have invested a lot of time into their Etsy store, to ensure their store ranks highly on the site, including a large number of relevant keywords. So far, gift sets are proving popular on Etsy, but there is potential to build on these sales, increasing revenue evening further.
Since opening, the company has grown a popular following on both Instagram and Facebook, providing excellent platforms to advertise on. With huge potential for growth and all equipment included, this thriving business would work well for anyone with a manufacturing skillset.
This business is offered on a fully relocatable basis, which should provide the new owner with a great deal of flexibility over their work location.
The vendor operates the business from home and the new owner could do the same, as long as theu have a space the same size as a double garage.
All equipment will transfer over with the sale and an assets list will be available upon request.
The website, trading name, selling channels, social media pages, customer database, and email marketing list will all transfer over with the sale.
Currently, the friendly team comprises one full-time and two part-time workers. One of the part-time workers manages the packing of products, but as the business expands, the new owner could use a fulfilment centre to carry out this task.
The current owner is happy to offer training and an initial transitional period, to ensure there is a smooth and efficient business handover.
The new owner will have several possible growth avenues to explore.
First of all, there are still 6 products which the business hasn’t yet launched. In addition to this, the new owner could buy in products to then sell to their customers.
Secondly, it would be beneficial if the website had some updates, in order to maximise Search Engine Optimisation.
Third of all, there is also scope to improve the Conversion Rate Optimisation through upsells and cross-sells. Furthermore, the new owner could take a more proactive marketing approach, advertising on TikTok, as well as completing influencer marketing and PR. They could also consider sending out a higher number of email campaigns to their mailing list of over 2,400.
The business has recently started to provide a subscription service, which could be developed further to provide a regular stream of income.
Finally, the business has the potential to expand into other areas and could easily begin selling home and pet accessories.
- List Marketplaces: Amazon, eBay, Etsy
- Products Sold: Health & Beauty
- Google: 5
- Facebook: Yes
- Instagram: Yes
- Home Based