Successful Baby and Children’s Online Lifestyle Store

Tonbridge, Kent
REF: INT1943

Asking Price:
Annual Turnover:
Annual Net Profit:
REF: INT1943
Photo of Successful Baby and Children’s Online Lifestyle Store
Photo of Successful Baby and Children’s Online Lifestyle Store
Photo of Successful Baby and Children’s Online Lifestyle Store
Photo of Successful Baby and Children’s Online Lifestyle Store


  • Excellent Reputation
  • Huge Growth Potential
  • Low Overheads
  • Strong Supplier Relationships
  • Wide Variety of Products & Services

We are delighted to welcome to the market this fantastic opportunity to acquire a family-run and independent online store, which sells a range of modern nursery and baby essentials, catering to first-time mums and growing families.

First established in 2018, this thriving business has experienced significant growth and success since its opening, whilst also building up a loyal, repeat customer base, who return again and again to purchase baby gifts for family and friends.

The online business provides customers with the opportunity to shop from their range of global, independent, and sustainable brands. They stock a vast selection of highly sought-after brands, which cannot be found on the high street, such as Liewood, Olli Ella, Mushie, Fabelab, Little Dutch, Meri Meri, and Wee Gallery.

They offer an extensive choice of products, including sustainable wooden toys, unbreakable children’s tableware, newborn baby sleep aids, and much more. They have something for everyone, to suit every budget.

The company has amassed a renowned reputation in the baby sector, now boasting brilliant customer testimonials. In addition to this, the business has received attention in the national press, with mentions in Baby, ES Magazine, Hello, The Independent, and Mother & Baby.

The baby gifting market is busier than ever, with over 5.5 million parents falling within the company’s target demographic of 26 to 41-year-olds. By 2025, the European baby care market is set to to be worth €10 billion and is only expected to conitnue growing. It’s also worth mentioning that the baby shower gifting market in the UK is valued at £220m, with an average gift price of between £40-50.

There are several growth avenues for the new owner to explore, which could lead to significant expansion for the company. With low overhead costs and strong supplier relationships in place, this thriving online store would work brilliantly for a number of buyers.

This business is offered on a fully relocatable basis, which should provide the new owner with a great deal of flexibility over their work location.

The business benefits from low overhead costs, which should ensure consistent high-profit margins for the new owner.

Over the years, the business has forged strong relationships with their well-known, global suppliers. Moreover, the company has also been approached by additional sought-after brands, which the new owner could choose to look into.

The brand is a featured seller on Not On The High Street, which is an excellent position for the company to hold. Furthermore, the website, social media channels, customer database, and email subscriber list will all transfer over with the sale.

The current owner is happy to offer an initial transitional period, in order to ensure there is a smooth and efficient business handover for the new owner.

This business would be perfect for a number of buyers, including anyone looking to acquire a lifestyle business, anyone interested in the baby sector, and anyone wanting to run their own, successful online store.

There is incredible scope for organic growth with this business, which should see the new owner secure excellent year on year profits.

This brand is already growing, but there is huge potential for significant further expansion, by increasing brand awareness.

The company has an excellent online presence, with a combined social media following of 14,000 across Instagram and Facebook and over 60,000 monthly views on Pinterest. In addition to this, they have amassed a large newsletter subscriber list of 3,500, which will transfer over with the sale. The new owner can continue to optimise the company’s already brilliant online footprint.


Key Information

  • Products Sold: Clothing - Baby, Clothing - Children
  • Services Offered: E-commerce


  • Google: 4.9

Online Presence

  • Instagram: Yes



  • Home Based
  • Office Based
  • Limited Competition

Financial & More

Annual Turnover
Annual Net Profit
Stock at Valuation
Company Accounts
Trading Entity
Management Structure
Number of Employees
Current Ownership


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