Reputable & Relocatable Online Toy Retailer
- Excellent Reputation
- Low Overheads
This is a unique opportunity to acquire a reputable online retailer, which provides an extensive catalogue of thousands of products and is offered on a relocatable basis. The business was first established in 2005 and has grown significantly since its creation, whilst also gaining an excellent reputation and a loyal customer base in the sector.
The retailer’s large product range includes movies, toy cars and planes, dolls, soft toys, games and puzzles, collectables, educational items, and much more. There is massive scope for the new owner to expand the product offering and operate in further sectors and markets.
The business is unique to the rest of the market, as customers can opt to buy specific toys, rather than random collections. This is a brilliant selling point for many collectors and sets the company apart from the competition. They pride themselves on their extensive product knowledge and their winning combination of competitive prices and outstanding customer service.
The company has amassed highly positive reviews online, with 98% positive reviews on Amazon and 100% positive feedback on eBay, which is a testament to the company’s excellent customer service. The business also has a brilliant, easy-to-use website. Their unrivalled service pays compliment to their accomplished range of products, which made possible through having developed strong relationships with leading manufacturers.
As this is an online business, which is run from home, the new owner could operate from any location, providing them with a great deal of flexibility over their work location. The products are despatched from a large 2,000 sq ft warehouse in Swindon. These premises are leased on a 5-year contract, which is set to expire in July 2022. The landlord will be very happy to renew the lease for a further term, if desired by the new owner. The warehouse is incredibly well equipped and has mezzanine flooring, along with toilet and kitchen facilities.
The website, social media channels, and client database will transfer over with the business sale, ensuring the new owner can get to work straight away.
The current owners are happy to provide an initial transitional period, in order to ensure there is a smooth and efficient business handover. One of the directors would also be interested in remaining with the business on a part-time basis.
This would be the perfect opportunity for someone who has previous experience running an online business. It would be especially brilliant for anyone with SEO knowledge, as this would enable the business to grow exponentially.
There is huge potential for growth with this business, as the current owners have limited knowledge of marketing and operating an online business. There is massive scope to market the business more effectively, which will be a brilliant way to attract more trade. Furthermore, there is the option to expand the product range and sell in other sectors and markets.
The business already has a brilliant, easy-to-use website and a popular presence across social media, with 300 followers on Facebook and a following of over 100 on Twitter. These platforms act as an excellent sales window. It would be beneficial if the new owner, continued to utilise and optimise these online channels, along with creating an Instagram page.
- Home Based