Producer and Retailer of Organic Botanical Face and Body Oils
- Fabulous reputation
- Loyal customer base
- Significant growth potential
- Low overhead costs
Intelligent is pleased to present a fantastic opportunity to acquire an award-winning, luxury, organic ‘green beauty’ brand and its beautifully presented bespoke e-commerce platform. The brand specialises in creating on-trend ‘green beauty’ products. Its USP is based upon an understanding of how the senses play an important role in health and wellbeing. The products provide consumers with spa-like self-care experiences in the comfort of their own home.
The products are retailed through the brand’s online shop and several respected third parties. These include high-end sustainable online retailers such as Immaculate Vegan, Urban Kissed, and Myza, as well as luxury jewellery and lifestyle brand Wanderlust Life and boutique hotel Hope Cove House, to name a few. The brand’s products have been recognised by one of the beauty industry’s most prestigious awards, ‘The Beauty Shortlist’, receiving two ‘Editors’ Choice Awards’ in 2018. In November 2019 the brand was acknowledged by Lisa Armstrong, Head of Fashion and Style at The Telegraph, as one of the ‘Best Beauty Products to Buy Right Now’ in Stella Magazine. Furthermore, it has benefitted from press coverage in numerous media outlets, such as lifestyle magazine Manor, Country Livings’ Devon Life magazine, luxury lifestyle blog Muddy Stilettos, and Tony & Guys’ Hairdressing Magazine.
The business is currently operated from the owner’s home in Devon, therefore making this a fully relocatable opportunity. The buyer will have complete flexibility over how they conduct business operations, choosing to run the enterprise from home or move to alternative premises.
The buyer will take on the business’s outstanding, fully-functional website which is worth £35,000 in development costs. The site has previously listed on page 1 of Google and is presently found on page 4, and the buyer could easily adjust its SEO to appear on page 1 again. Additionally, the brand has a strong social media presence, with 476 followers on Facebook and more than 2500 followers on Instagram. It also possesses 128 email newsletter subscribers, excluding third parties.
The possibility of a transitional period is yet to be determined.
This is a prime opportunity to purchase a highly unique business which is only on the market due to the owner's family commitments. The brand has never invested in any formal marketing, advertising or PR, so with the right strategies in place, it has the potential to continue to grow and become very successful. The ideal buyer would be an existing operator in the beauty sector who is familiar with the brand. A current, enthusiastic user of Botanyblend’s products would be especially suitable.
The brand offers plenty of scope for future growth which can be achieved in numerous ways. For example, the new owner could host events to generate an additional income stream, expand the product range to add versatility, or offer loyalty discounts to encourage extra purchases. The new owner could then implement an advertising campaign to increase awareness of these tactics and the wider brand. Exhibiting at trade fairs would be a similarly ideal way to increase brand awareness and network.