Popular Children’s Soft Play & Learning Group in Berkshire
- Large following both in community and online
- Relocatable tenure
- Niche business opportunity
- Limited competition
- Outstanding reputation
The business for sale is a fun and educational play facility & café; specialising in imaginative play for children aged 7 and under.
The playgroup provides a safe and fun environment for kids develop and socialise. It has obtained an extremely large customer base, through its excellent service and benefits from being the only playgroup of its type in the area.
The business utilises contemporary toys and play equipment, all whilst providing a relaxing area for a coffee and a cake for parents and minders. However, as it is no longer feasible for the business to operate at its current venue, the popular business is now available for sale on a relocatable tenure. The vendors will work with the new owners to setup, and initially run Little Play Town tapping into all of their experience, online systems, and customer base.
The business has excelled in offering a role-play setting for youngsters aged seven and under. It is recognised as a fantastic learning environment for toddlers: children can dress up and through imaginative play feel free to be anyone they can dream of being (farmer, firefighter, etc.). The cafe area serves 100% Arabica Coffee and a large range of teas & selection of snacks, treats and cakes made locally.
There are various toys and play items, which intend to be included within the sale, but need to be discussed at point of sale as some items may not suit the new owners or the location from which they may be operating from. The company is complete with fully trained, friendly and experienced staff who work brilliantly with the children.
Currently, the play café has a limited level of advertising. Increasing marketing and promotion, be it online or in printed publications, would expand the customer base as well as allowing the business to reach a larger section of the public.
The business also does not advertise the Party Bookings to the extent they should due to the noise issues, however, parties are a major contributor to turnover. At present, the café caters for children aged 0-7 years old; by expanding the age range and splitting the café into similar age groups the café would be able to accommodate more families and indeed increase profits. There is also the opportunity to develop club schedules.
The business is currently open 6 days a week and closed on Sundays (due to planning). By opening on Sundays, the business could dramatically increase sales and profit as Sundays are a popular day for family outings and parties. The current owner is willing to discuss a transitional period as needed.
- Asset sale only