Online Genderless & Urban Children’s Clothing Brand
- Excellent reputation
- Loyal customer base
- Huge potential for growth
- Low overhead costs
- Strong supplier relationships
This is a unique opportunity to acquire an eCommerce site, which sells a range of genderless, urban, cheeky, and unconventional clothing for newborns to 9-year-olds. The business was first established in 2017 and has grown steadily ever since its creation, whilst also gaining a loyal customer base and an excellent reputation in the sector.
The current owners, who are both mothers themselves, decided to start the company to fulfil their lifelong dream of building their own business. The duo wanted to create a range of clothing, which allowed children to be themselves, was made of high-quality materials, and wasn’t defined by gender stereotypes, yet still carried a quirky, fun spark.
This creative flair and passion for children’s clothing is clearly evident in the brand’s versatile range of long and short-sleeved t-shirts, sweatshirts, joggers, and leggings. The carefully considered designs are fun and distinct, and can be mixed, matched, and shared between brothers and sisters alike.
All the brand’s clothing is made with respect for both people and the planet. The garments are ethically produced, made to last, designed and manufactured in Britain, using toddler-safe ink and certified fabrics. A subtle colour palette and universally appealing designs and shapes are used, along with ensuring high quality, durability, and fair prices.
The business even has strong relationships in place with the suppliers of their premium quality clothing and materials, which could normally be hard to attain for a new business. With huge potential for growth and low overhead costs, this brilliant business has an excellent price and would be a fantastic opportunity for an eCommerce operator.
This is an online business; therefore, it is completely relocatable and home-based. This should provide the new owner with a great deal of flexibility over their work location.
The website, social media channels, and client database will transfer over with the business sale, ensuring the new owner can get to work straight away.
This would be the ideal opportunity for an eCommerce operator in children’s fashion.
There is huge potential for growth with this business, as there is a massive opportunity to extend the age range and product line. Furthermore, the current owners simply no longer have enough time to invest in the business, so a buyer who could dedicate themselves on a full-time basis would be highly beneficial. It would also be a great idea to look into paid advertising and attending some trade fairs, as these could be fantastic ways to attract increased levels of trade.
The business already has a brilliant, easy-to-use website and a popular following on social media, with 3,250 followers on Instagram, over 1,000 followers on Facebook, and around 350 followers on Twitter. These platforms act as an excellent sales window for the business. It would be great if the new owner continued to utilise and optimise these online channels.