Longstanding and Popular Family-Run Florist in Hampshire
- Brilliant reputation
- Loyal customer base
- Equipment included in sale price
- Low overhead costs
- Strong supplier relationships
Intelligent is pleased to present the opportunity to acquire a very well-established, independent and family-run florist in Hampshire.
Rawsons The Florist is an extremely popular and well-known brand which was been operating for more than 35 years in the heart of Fareham and has been under present ownership for over 10 years. This will enable the buyer to begin successfully trading from day one, with the time and opportunity to transform the business into their own.
The business offers daily fresh floral bouquets and arrangements for every occasion, including birthdays, celebrations, Valentine’s, and funerals. Daily deliveries of flowers from the wholesalers means that Rawsons can offer customers same day and next day deliveries of the freshest flowers .The buyer will inherit the company’s very strong relationships with suppliers which have been fostered over many years of service.
The business is only on the market due to the owner’s upcoming retirement, making this an outstanding chance to take on a well-established and much-loved floristry brand in a wonderful market town location.
Rawsons The Florist is nestled amongst a variety of speciality shops on a busy main road in Fareham, named West Street, also in close proximity to local funeral directors, Trinity Church, and Fareham train station. There is secure parking at the rear of the shop for staff, whilst the availability of a 20-minute loading and unloading bay for goods vehicles just outside the shop is the perfect solution for wholesaler deliveries. Additionally, the buyer will benefit from the premises’ lease which has the full protection of the 1954 Landlord and Tenant Act.
The business has a fantastic online presence, including an organised and easily navigated website which allows customers to click-and-collect during the Covid-19 pandemic, a service which has proven both safe and popular. The florist boasts an excellent stream of 5* reviews on the Trusted Shop platform and ranks well on Google for florists in Fareham.
Unfortunately, a transitional period is not available.
The ideal buyer for this business is someone who is already operating in the floristry sector and is wanting to expand their business activity and strengthen their position in the industry.
There is huge potential to increase turnover and consequent profit by expanding the business’s services into the wedding market, as this is a lucrative field which is not currently catered for by Rawsons The Florist. Another strong path for achieving further growth of the business is to offer a national delivery service, thereby widening its target market. It would be ideal to complement this with an advertising campaign to boost awareness of the shop, as well as to extend its opening hours to offer customers greater flexibility.
- High street location in a market town
- Close to local businesses
- High footfall
- Good transport links
- Nearby car parking