International E-commerce Fitness Fashion Apparel Retailer
- Excellent reputation
- Loyal customer base
- Huge growth opportunity
- Low overheads
- Strong supplier relationships
New to the market is a bold, cutting-edge online retailer of high-quality premium men’s and women’s fitness fashion clothing. A complete range of products are available in a monochromatic palette, including t-shirts, leggings, joggers, shorts, sweatshirts, hoodies, and sports bras. Most items are adorned with the brand’s signature logo in a contrasting tone.
Currently operating from Northamptonshire, the company delivers throughout the UK and internationally, with key markets in the US and across Europe and the rest of the world. Free shipping for orders over £100 is available to entice customers into purchasing multiple products, along with a well-structured and mature affiliate program which has been fundamental to the success of the brand and its global exposure.
Appealing to a clientele who regularly frequent the gym, the business has grown popular for its high-quality clothing which helps athletes to stay comfortable and achieve their goals. The brand has also gained considerable traction amongst the health and fitness influencer community on YouTube and Instagram, along with exhibiting at the world-famous BodyPower Expo in 2018, with key influencers and celebrities promoting the brand.
Currently operating from Northamptonshire, the business is relocatable and can be ran remotely from anywhere in the world – providing a new owner with total flexibility. A sleek, modern website reflects the company’s branding, offering a user-friendly experience and clearly displayed information. SEO optimised and immaculately designed, the site ranks highly on search engines.
The business’ social media channels are exemplary, with over 101,600 followers on Instagram across four pages (@empire_attire_ , @empire_atiire_athletes, @empire_attire_woman, and @empire_fit_), over 2,000 Facebook likes and almost 900 Twitter followers. The existing owners have also built a huge database of buyers and return customers who can be targeted for future marketing efforts, along with a newsletter email database of 20,000 emails. Strong and trusted supplier relationships will ensure a smooth transition and continued success for the new owner.
This is a fantastic opportunity for a buyer looking for a business that specialises in fitness clothing and is particularly ideal for someone already experienced in e-commerce or the growing sportswear and athleisure industry. It would also be a bolt-on purchase for an investor with another online business. The company is notably easy to manage, with the current owners achieving great success despite balancing other businesses and full-time employment.
The business could be developed further by implementing a full marketing plan focused on growth. The huge following, strong foundations with key manufacturers, and collaborations with other significant businesses - like Weetabix and key influencers - make the business extremely attractive and scaleable. The owners are aware that the business has huge potential for the right person with the time and skills to take it to the next level. They are also willing to share their future plans and provide advice/guidance to ensure success.