Highly Reputable Online Retailer of Made-to-Measure Doors
- Excellent reputation and a loyal customer base
- Huge growth opportunity
- Equipment included
- Low overheads
- Wide variety of products sold and strong supplier relationships
Operating from the county of Hampshire but selling to customers across the UK, the business for sale specialises in the online retail of made-to-measure replacement doors for cabinets and wardrobes. Customers can browse from the comfort of their own home to choose the best door to perfectly match their needs from the business’s vast array of colours and designs on their website, submitting their measurements to ensure a completely accurate product is delivered. A great selection of complimentary colour samples is available to assist in customers’ decision-making.
The well-established partnership business is currently run by two owners who use a drop-shipping model which allows them to run the enterprise remotely. Unlike some other drop-shipping businesses, the future of the company’s success is secure, as its supplier is also located in the UK which therefore eliminates the possibility of delivery issues after Brexit. This is a multiple business opportunity which presents itself as a logistically convenient option for buyers, as only the colour sample stock items are stored by the owners, whilst the final tailormade products are delivered by the suppliers.
The web-based business is operated from the owner’s home in Hampshire and has no fixed premises, therefore giving the buyer completely flexibility over how and where they conduct business operations. Because of its drop-shipping model, the supplier manages the sending and return of items, therefore providing superb convenience for the business owner by eliminating the need to have any major storage space.
The website organically ranks no2 when searching on Google for IKEA replacement doors, behind only IKEA itself. It offers an extremely easy, efficient method of purchasing custom measured doors. The site boasts neat presentation and clear navigation, allowing users to quickly browse item options and add their measurements. This is complemented with the site’s highly informative blog which covers a vast range of topics, including industry trends and tips for buyers. All equipment is included in the asking price and the buyer will also benefit from a transitional period.
This is an ideal business purchase for someone who wants to be a working, hands-on owner in a company that benefits from ideally being placed online. It would also be a fantastic bolt-on acquisition for a business already operating in the door retail industry or a similar furniture or construction related enterprise.
The business is full of potential, especially as the turnover figure shown is not a reflection of a full year due to the business's closure during lockdown. The business would significantly benefit from developing its social media channels and implementing a paid advertising scheme to increase awareness of the brand. The buyer should also consider expanding the range of products offered, including the variety of free colour samples available for customers to order. Additionally, the new owner could easily grow the business’s operations and dominance by expanding into a separate but related market, such as garage doors or UPVC interior and exterior doors.