Family-Run Manufacturer and Retailer of Garden Furniture in Wiltshire
- Well-established with an excellent reputation
- Huge growth opportunity
- Low overheads
- Wide variety of garden products sold
- Strong supplier relationships
The business for sale is a well-established and family-run retailer of garden furniture in Wiltshire. Its USP is that all products are Made in England by the company in-house, whilst also managing all sales, delivery and aftercare independently. Because of this, it has earned an excellent reputation for consistently delivering beautiful garden furniture with highly personal and friendly customer service.
Established in 1992, Rain Or Shine Garden Furniture has a strong legacy of carefully designing and crafting hardwood garden furniture in its own workshop, using traditional techniques and processes to create furniture of the highest standards. These are then sold directly to the public through its website at price points which offer fantastic value for money.
Its exquisite product range includes benches, tables and chairs, conversation seats, memorial benches, and swing seats. It also offers the option of custom-made furniture, including tables up to the size of 8ft x 4ft. The business uses Iroko and European Oak imported from sustainable sources to create durable products that will stand the test of time and Britain’s notoriously changeable weather patterns.
This is a brilliant opportunity for an experienced furniture craftsperson to take on a longstanding business will plenty of room for further growth.
The business currently utilises a workshop in Swindon, Wiltshire to craft all its furniture. However, the workshop’s property is being sold separately and so it is not included in the business’s sale. The remainder of the company’s activity is web-based, thus making the business available on a fully relocatable basis. Its website is well-designed and easily navigable, making it efficient for clients to place orders. This is complemented by the company’s presence on social media.
A comprehensive set of equipment is incorporated into the asking price, including machinery worth £27,000, product stock, wood, all the company's designs, and all the jigs and templates necessary to make the furniture. A van and trailer may be available for negotiation. A decking floor and trellis are also included in the sale and is used to exhibit at trade shows. Additionally, the vendor is willing to offer a transitional period to ensure a smooth handover of operations.
This is an ideal acquisition for anyone who has prior experience in designing and creating wooden garden furniture. The buyer should also be willing to attend various garden shows around the UK, as this is a lucrative method of generating business leads. Overall, this is a great business that can be run from anywhere and has plenty of further growth potential.
The buyer can fulfil this untapped potential via three main methods. Firstly, they should build a better website which offers superior security as the previous one was unfortunately hacked. Secondly, the buyer should create a social media marketing campaign, developing its presence on Facebook and Twitter whilst also introducing other suitable platforms such as Instagram or Pinterest. Thirdly, the new owner should re-establish the brand's attendance at garden shows, such as Hampton Court Palace Flower Show, Malvern Flower Show and Harrogate Show, to spread greater awareness of the company and consequent customer leads.