Children’s Soft Play Venue in Haslemere
- Great reputation
- Excellent service
- Fun child-oriented packages
- Extensive premises
- Established client base
A fantastic opportunity has arisen for an interested buyer to take on a soft play area and children’s party venue in Haslemere. Since 2014, the business has gone from strength to strength each year, gaining a brilliant reputation and wide customer base. This has been achieved through offering a fantastic venue and child-centred party packages which cater for the whole family.
Now, only up for sale due to the current owner’s lifestyle change, a new owner has the chance to take hold of its firm foundations to lead it to further success.
The business operates as a children’s soft play venue, catering for a range of events through providing different packages including children’s parties, a summer holiday wraparound service, before and after school care, a drop off creche and baby sensory classes. Child food provision is also an added bonus which is included in many of the services. Clients consist of families and busy working parents who sign up to a monthly peak or off-peak membership. The OFSTED registered childcare business employs friendly, DBS checked staff to facilitate and supervise during all activities, making children feel completely at ease and excited to visit the venue.
Operating from a multi-fronted, semi-detached premises, the business boasts an open plan cafe with a soft play area and separate toddler room. A café, where parents and other family members can enjoy great coffee and homemade food, seats 20 covers. A party room with a unique LED party floor, a feature no other soft play centre in the country possesses, hosts children’s parties and brings a fun disco feel to the venue. The final room acts as a soft play area, with various slides and other play equipment. The owner has received positive feedback from parents about the design of the play centre, which allows children to be visible at all times, wherever parents are situated. A total of 9 staff are employed; a soft play manager, after school manager, 2 mid-week soft play workers and 5 weekend employees.
An informative website provides detailed information about each of the packages on offer, as well as memberships and relevant contact details. Its Facebook and Twitter pages are also instrumental in promoting the business and have helped to bolster its brilliant reputation.
Intelligent Business Transfer are excited to bring to the market this excellent opportunity to acquire an established soft play business which possesses a well-designed premises and business plan. Its central location with surrounding residential areas has helped to attract an affluent family-based clientele, which has been pivotal in generating a high annual turnover of £170,000.
Particularly attractive to a couple looking to take on a successful child-centred business, the new owners could make integral changes to the business to continue and even increase its overall profitability. Further marketing through online mediums, particularly during the lead up to school holidays could be vital in attracting new customers. Widening its listing of packages or allowing customers to tailor their own could also have a similar effect and heighten takings.
The current owners, who have tasked Intelligent Business Transfer with finding a suitable buyer, are willing to stay on for a three month transitional period to assist the new owner.