Unique Deli & Urban Farm Shop in Crouch End

REF: INT1961

Asking Price:
Annual Turnover:
Annual Net Profit:
Under Offer
REF: INT1961
Photo of Unique Deli & Urban Farm Shop in Crouch End
Photo of Unique Deli & Urban Farm Shop in Crouch End
Photo of Unique Deli & Urban Farm Shop in Crouch End
Photo of Unique Deli & Urban Farm Shop in Crouch End


  • Excellent Reputation
  • Friendly & Professional Team
  • Very Loyal Customer Base
  • Huge Growth Potential
  • Well Equipped Business

Fridge of Plenty is a unique deli and urban farm shop, which operates a popular physical store in Crouch End and a successful online shop, selling local, seasonal, and sustainable produce. E-commerce website fridgeofplenty.com is included in the sale

The company has been trading since December 2020 and has built up a strong local customer base, as well as growing online sales (currently 10-15% of total sales each month). Customers can opt to have their orders delivered within a three-mile radius, shipped UK-wide or come to the store in person.

The business is known for its range of unique high-quality products from hyper-local suppliers (from cheeses made in Tottenham to honey from beekeepers around North London), and a commitment to sustainability, organic produce, minimal plastic and low food miles.

The range includes award-winning dairy products, cheese, smoked salmon and charcuterie, bread from a top local sourdough bakery, organic fruit and vegetables, organic meat, English wine, local beers, grocery items, biscuits, chocolates and sweets - plus homewares, hampers and gifts.

There are regular wine and cheese nights, candle workshops and other events in the evenings. The current owner is now looking to sell the business due to having to move out of the area. The company represents a genuine turnkey business opportunity for the new buyer.

Currently, the business is being run by the current owner (part-time), along with 3 part-time members of staff. A friendly, reliable and cheap local courier does the local deliveries, and logistics are set up for door-to-door UK shipping Monday-Friday. Everything is set up on Shopify, meaning the website and shop inventory are integrated and orders can easily be fulfilled for local delivery or UK shipping.

With equipment included and huge potential for further growth, this thriving business would be the perfect opportunity for anyone looking for a company, which takes a sustainable and ethical approach.

The business is ideally located in Crouch End, an affluent neighbourhood of North London, benefitting from a high volume of passing trade. There is a new property development in the area, attracting further custom.

This ground-floor shop is beautifully presented with wood flooring, bespoke shelving, oak furniture, and branded tile panels.

At the front of the shop, fresh bread and organic fruit and veg are displayed, with shelving for deli and pantry items. There are two large display fridges: one for meat, fish, charcuterie, and deli products; the other for cheese, wine and drinks.

Further on, you find chocolates, sweets, biscuits, crackers, condiments, a section of beer, wine and spirits, a freezer with ice cream and chef-made ready meals, and then a section for homewares.

At the rear of the property, there is a kitchen counter and sink.

There is a kitchen, toilet, storeroom and second storage area. The premises are protected by electric rolling shutters, CCTV and alarms.

There is huge potential for growth with this business, as there is a massive opportunity to expand the menu, by offering takeaway coffee, sandwiches, and an increased choice of ready-to-eat food.

There is potential to the rear of the premises to add tables and chairs for customers to dine in.

It could also be a great idea to host more evening events, as a way to attract further trade.

If the business is run by an owner-operator, then this will present significant staff savings for the business.

Finally, there is scope to increase website sales and subscriptions, as well as the possibility of franchising the business model.

The business already has an excellent online presence, with Instagram, Facebook, and Twitter accounts, and a mailing list of over 800.

The current owner is happy to offer an initial transitional period, to ensure a smooth and efficient business handover.


Key Information

  • Delivery Services: In-house
  • Hygiene Rating: 5


  • Google: 4.8

Online Presence

  • Facebook: Yes
  • Twitter: Yes
  • Instagram: Yes

Website: www.fridgeofplenty.com


  • High Street Location
  • High Footfall
  • Nearby Car Parking
  • Good Transport Links
  • Limited Competition


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Financial & More

Annual Turnover
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