Amazon FBA Retailer Specialising in Festival-Themed Accessories
- Superb customer reputation
- Huge growth opportunity
- Low overhead costs
- Secure contracts in place with suppliers
- Wide variety of products sold
This is a prime opportunity to purchase an ecommerce enterprise which retails products on Amazon through the site’s Fulfilment By Amazon (FBA) programme. The business specialises in sourcing and distributing a colourful selection of dreamcatchers, headdresses, and party beach signs, quickly becoming popular with buyers who are looking for high-quality, vibrant accessories to bring a touch of festival season into their lives.
Established towards the end of 2016, the business quickly gained momentum at the start of 2017 and has gone on to become a highly reputable brand on Amazon, developing firm customer bases in Germany, France, and the UK, as well as burgeoning bases in Italy and Spain. The vendor quickly trademarked the Pink Pineapple brand name in the UK and EU, in order to protect the company from other sellers hijacking its listings. Additionally, trademarking the brand has allow the vendor to enrol on Amazon’s Brand Registry, thus allowing it to report any copycat sellers and have them taken down immediately.
Despite being negatively affected by the Covid-19 pandemic due to the closure of Amazon’s French Fulfilment centres and Amazon’s wider decision to stop accepting shipments of non-essential products, the business is predicted to surpass its previous year’s sales figure, therefore making this a significant growth acquisition.
The business is presently operated by the vendor from their home in Ireland, in conjunction with one staff member who resides in Bali. The employee is responsible for sourcing stock in Indonesia, finding new products/suppliers and negotiating the best price. He then prepares the stock before shipping it directly to Amazon’s FBA centres in Germany and Dubai via UPS. Due to Brexit, the vendor will soon be splitting these shipments between Germany and the UK. As part of the FBA programme, Amazon is then responsible for distributing the stock to individual customers throughout the EU. Because of the business model used, the buyer will be free to relocate the company to suit their own preferences.
Pink Pineapple has an outstanding profile on Amazon, boasting a high level of seller feedback and hundreds of 5* product reviews from its five main EU recipient countries.
Furthermore, the vendor is willing to offer a transitional period, to ensure a smooth handover of operations.
The ideal buyer for this business would be an ecommerce specialist, as this would ensure they have the industry knowledge and expertise required to realise the company’s full potential.
The new owner will be able to take steps to grow the business further. This will predominantly involve sourcing and retailing more products, such as its upcoming eco-friendly line of stock. The business has previously been held back from being able to do this, due to paying backdated VAT that was owed. However, this has been paid in full as of Summer 2020, which means the business now has the financial capacity to invest in expanding its product line.
Additionally, the new owner should develop the business’s recent expansion into Amazon Netherlands, Sweden, and UAE. They should also consider expanding into other marketplaces, such as eBay.